SMS marketing is more alive than ever: Here is the proof

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Article updated 10 months ago by NewsMDirector
SMS marketing

SMS Marketing, when viewed in statistics, never fails to impress. In fact, mobile has changed the rules of the game once again. In fact, the trend towards using a mobile for everything has completely changed the way brands communicate with their audiences. And therefore, the way company-customer relationships are created.

As a result, the customer journey has been divided into hundreds of thousands of Beacons , ideal for attracting customers via mobile and achieving conversions.

However, some people may tend to believe that the most traditional communication business mailing list denmark channels are becoming obsolete. Among them, SMS Marketing or email itself. However, what many do not know is that communication through these channels continues to grow thanks to their power and effectiveness.

TABLE OF CONTENTS
SMS Marketing, in figures
1.- There are 4.92 billion mobile users in the world
2.- We spend 87 hours a month in front of the smartphone
3.- 9 out of 10 consumers want to receive SMS to communicate with brands
4.- 48.7 million users choose to receive commercial SMS
5.- It has a high capacity for customization
6.- SMS is the most widely used service worldwide
7.- The opening rate of an SMS is 209% higher than calls, Facebook or email
8.- 47% of consumers prefer to use native messaging over other apps
9.- There is an addiction to mobile phones
SMS Marketing, in figures
SMS Marketing, in figures

In 2009, SMS managed to change the world of communication completely. During that time, new SMS-based business models were introduced such as ringtones, horoscopes, news alerts, etc. Any message that fit into 160 characters was fine.

Premium SMS were the pioneers of digital content sales, disrupting more traditional methods. In fact, this is how content began to be monetized and published.

SMS marketing quickly took hold. In the early 2000s, interactive SMS campaigns began to be launched, replacing paper coupons with mobile coupons and delivering discount codes via Nokia Picture Messages or EMS Enhanced Messaging Service.

In addition, it was just then that loyalty campaigns using SMS Marketing began to be launched . And as you know, customer loyalty is one of the greatest benefits that any company can obtain.

In this sense, SMS Marketing communication is absolutely personalized, which favors this loyalty process. In fact, SMS is one of the most private channels that exist.

This possibility of personalization is really helpful, since it responds to one of the most important complaints from customers, that company communication should not be done in general, but rather should be done individually, focusing the objective on the receiver of the message.

But what else should you know about the potential of SMS Marketing and the power that mobile phones have today?

1.- There are 4.92 billion mobile users in the world
That's 66% of the total population. And it represents a 5% increase from 2016. In fact, from 2016 to 2017, mobile devices grew by more than half of the previous year.

According to data from We Are Social, we have gone from 81 million new mobile users in 2016 to 222 million new users in 2017.

2.- We spend 87 hours a month in front of the smartphone
This equates to 1,044 hours per year. This means that current users spend 12% of their time browsing on their mobile devices, according to Smart Insights .

3.- 9 out of 10 consumers want to receive SMS to communicate with brands
SMS has become the preferred channel for consumers. In fact, it can be used as an excellent customer service tool.

Furthermore, 57% of users would be happy to subscribe to an SMS Marketing service if it strengthens the relationship and communication between the user and the company. And this unconsciously generates a strong feeling of belonging. Not to mention that it boosts loyalty.