Marketing Automation Strategy

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Just because you've managed to collect a lead's contact information doesn't mean you can contact them indefinitely.

Contact lists decay over time. This is one of the reasons why you should keep your database clean . In fact, you should know that roughly 25% of your mailing list is affected every year.

But why?

Chances are many of them have changed their email or phone address and you are constantly contacting an address that will not generate any response. Their data will lead you down a dead end.

On the other hand, there will also be those who are no longer interested in your service. Believe it or not, a large percentage will not even bother to unsubscribe.

All in all, keeping your list clean and as small as possible is the best way to go for your Marketing Automation strategy. It's better to have a powerful impact on a few contacts and get them to the end of the conversion funnel than to try to cover too much and find that those contacts will never make it to the final step.

3.- The lack of personalization
Marketing Automation Strategy

Do you really think the same message will have a similar impact on two users with completely opposite tastes?

Marketing automation software can help you send multiple messages quickly to a lot of people. But if you set up those automations in a way that everyone receives the same content, your marketing automation strategy will have failed.

If you don't segment your database , you could end up sending bikini discounts to 60-year-old men. And while it's not out of the question that this target group might make a purchase or two, they're not really part of your potential audience.

Good segmentation will allow you to improve your Marketing Automation strategy to the following extent:

Your results will be better. For example, Adestra data indicates that brands that carry out more precise processes and analyses to improve the personalization of their emails achieve twice as many conversions as those that do not.
Greater likelihood of customer loyalty. In order to build customer loyalty, you need to identify your customers well, know their tastes, desires, etc.
As a result, you could gain some brand ambassadors . Brand loyal customers will be the ones who look forward to your messages, who will identify with your values ​​and who will recommend you to others.
Of course, you will save time and money.
And among other advantages, you will be able to position yourself above your competition.
4.- Are you sure that you are always timely?
Marketing Automation Strategy

If a contact has just signed up for your email list to download a free eBook, now may not be the best time to pitch them a high-ticket product.

The beauty of any Marketing Automation strategy is that you can configure the communication to send any type of message to any user. But this overlooks a very important factor: whether that message is timely or not.

The most advisable thing, in this case, is that you send appropriate messages for each stage of the customer life cycle:

Identify. Users are looking for information.
Lead nurturing. After identifying their needs, tastes and problems, you have to provide answers and nurture your relationship.
Conversion. Contacts are ready to buy that service or product that meets their needs and solves their problems. This is where sales are important, not at the beginning.
Retention. You can't forget about these customers, as it's much easier to retain them than to attract new ones.
5.- Neglecting your content marketing
Marketing Automation Strategy

Want another reason why your Marketing Automation strategy is failing? Your message is invalid.

Never forget this: If automation is the engine of your marketing strategy, content is the fuel. That's why you can't afford to neglect your content. Otherwise, you'll be sending empty, worthless messages.

The study of Content Marketing in Latin America and Spain reveals that only 15% of brands are unaware of the potential of content marketing. Meanwhile, 70% have taken a run-up and doubled their efforts to create unforgettable content.

So, avoid falling behind and put more emphasis on your content strategies. business mailing list poland This way, you will also improve your positioning, attract potential customers and capture more leads.

6.- Limit yourself to email

Launching a newsletter every week is a good Marketing Automation strategy. But it should not be the only one, since the power of automation software goes much further.

You see, automation can help you qualify leads and automatically move them through a sales CRM. You have the ability to do cross-channel marketing and send SMS and launch social media campaigns.

So why would you limit yourself to just creating emails?

One of the main reasons why automated marketing strategies fail is because they are half-baked and their full potential is not exploited.