Sending emails is not giving you the results you expect.
Posted: Mon Dec 23, 2024 9:00 am
These campaigns help to make the customer the center of the campaign experience and build customer loyalty. Marketing automation ultimately allows you to turn your new customers into regular customers.
3.- Know exactly the path of a user
user journey
One of the differences between marketing automation and email marketing is the difference in data you can get from each. When you send an email with a lead through an email sending system, you can find out whether or not the lead clicked on a link with a specific call to action.
Aside from that, it is possible to use a CRM to find out whether that potential customer ultimately became a customer or not. But just because a customer opens an email and then makes a purchase doesn't mean that they made that action because of the content of the email itself. There are other factors that can influence the purchasing decision as well.
With marketing automation, you can track the entire journey a potential customer takes and see the exact path to purchase, including subsequent actions taken outside of the newsletter. Instead of making assumptions about purchasing behavior, you can map it. This allows you to see which actions actually lead to conversions and sales, and which are a waste of time.
4.- Simple automation or intelligent tracking
marketing automation benefits
Most modern email marketing tools offer some sort of automation component, but the capabilities depend on the platform. In simple systems, this might mean scheduling email sends in advance for specific dates.
In more advanced marketing automation systems, you also have the ability to apply segmentation rules . Or send by time zone. In addition, sometimes you can schedule an automatic response.
Marketing automation systems take automation to the next level. They incorporate behavioral analysis. Depending on the prospect's behavior, the system can optimize contact time, message sharing, and even create suggestions for offline contact, such as phone calls or sending a direct email.
5.- Prices
price
The differences between marketing automation and email marketing and their price vary. Email marketing software is usually based on a fixed price depending on the features contracted. The size of the email list or the number of emails sent, among others. But, it can also work on a monthly basis.
Marketing automation is often priced on a monthly basis based on the features you need and the complexity of your project.
Which is better for your brand?
chart best digital marketing activities
Although there are major differences and distinctions between the two, each can be used in complement to the other. Each offers a different way to achieve your goals.
Email marketing software is a simpler approach that can still yield massive results and might be better suited for a process that is simpler. Marketing automation, however, presents a smart way to convert leads into loyal customers.
Focus on your goals
focus on your goals
Take a look at your organization and determine what your needs are. Here are some business phone number database considerations to keep in mind when determining whether you should implement a marketing automation strategy:
You don't have enough time or resources to do everything you need to do right now.
You sell different products or services to different demographics.
You want to send different messages to different industries.
You want to know which of your marketing campaigns are the most effective.
You need to know more about your audience.
You need to determine what your goal is for running an email marketing campaign. You know that email marketing only tracks actions taken by recipients. And yet, marketing automation software, on the other hand, monitors every digital interaction a potential customer has with your business.
At MDirector we offer you email marketing software to send mass emails in a professional manner. With MDirector's Email Marketing software you can communicate and build customer loyalty by sending your news in a personalized way. At MDirector we have an integrated Cross-Channel Marketing strategy.
3.- Know exactly the path of a user
user journey
One of the differences between marketing automation and email marketing is the difference in data you can get from each. When you send an email with a lead through an email sending system, you can find out whether or not the lead clicked on a link with a specific call to action.
Aside from that, it is possible to use a CRM to find out whether that potential customer ultimately became a customer or not. But just because a customer opens an email and then makes a purchase doesn't mean that they made that action because of the content of the email itself. There are other factors that can influence the purchasing decision as well.
With marketing automation, you can track the entire journey a potential customer takes and see the exact path to purchase, including subsequent actions taken outside of the newsletter. Instead of making assumptions about purchasing behavior, you can map it. This allows you to see which actions actually lead to conversions and sales, and which are a waste of time.
4.- Simple automation or intelligent tracking
marketing automation benefits
Most modern email marketing tools offer some sort of automation component, but the capabilities depend on the platform. In simple systems, this might mean scheduling email sends in advance for specific dates.
In more advanced marketing automation systems, you also have the ability to apply segmentation rules . Or send by time zone. In addition, sometimes you can schedule an automatic response.
Marketing automation systems take automation to the next level. They incorporate behavioral analysis. Depending on the prospect's behavior, the system can optimize contact time, message sharing, and even create suggestions for offline contact, such as phone calls or sending a direct email.
5.- Prices
price
The differences between marketing automation and email marketing and their price vary. Email marketing software is usually based on a fixed price depending on the features contracted. The size of the email list or the number of emails sent, among others. But, it can also work on a monthly basis.
Marketing automation is often priced on a monthly basis based on the features you need and the complexity of your project.
Which is better for your brand?
chart best digital marketing activities
Although there are major differences and distinctions between the two, each can be used in complement to the other. Each offers a different way to achieve your goals.
Email marketing software is a simpler approach that can still yield massive results and might be better suited for a process that is simpler. Marketing automation, however, presents a smart way to convert leads into loyal customers.
Focus on your goals
focus on your goals
Take a look at your organization and determine what your needs are. Here are some business phone number database considerations to keep in mind when determining whether you should implement a marketing automation strategy:
You don't have enough time or resources to do everything you need to do right now.
You sell different products or services to different demographics.
You want to send different messages to different industries.
You want to know which of your marketing campaigns are the most effective.
You need to know more about your audience.
You need to determine what your goal is for running an email marketing campaign. You know that email marketing only tracks actions taken by recipients. And yet, marketing automation software, on the other hand, monitors every digital interaction a potential customer has with your business.
At MDirector we offer you email marketing software to send mass emails in a professional manner. With MDirector's Email Marketing software you can communicate and build customer loyalty by sending your news in a personalized way. At MDirector we have an integrated Cross-Channel Marketing strategy.