3 Ways to Boost Your Social Media Marketing Strategy with TikTok
Posted: Mon Dec 23, 2024 10:15 am
3 Ways to Boost Your Social Media Marketing Strategy with TikTok
Take a closer look into TikTok, the platform that’s grown to become one of the largest apps in the world, and learn how to promote yourself and your business on this platform. We’ve put together the latest TikTok tips to help your business succeed. You may think that marketing companies say this a lot; but it’s never been more important to have an active and engaging social media presence for your business. As TikTok, the newest social media platform taking the world by storm, has only continued to rise in popularity over the past year, you might be wondering: should my business be on TikTok?
What is TikTok?
If you don’t already have a TikTok account, you might have heard that it’s “only an app for young people” or that you’re “too old” for TikTok. You might just think that it’s a bunch of pre-choreographed dances or funny cat videos. This couldn’t be further from the truth! Many businesses don’t understand TikTok’s full potential and possible marketing benefits, which are only increasing as the app’s user base grows.
If you haven’t heard of TikTok, here’s a quick rundown: TikTok is a mobile video-sharing app, similar to YouTube or Instagram, where creators can produce short videos and post them to their followers or publicly. Within the app, the user thailand phone number example interface consists of two sections – “Following” and “For You”. Following shows videos into your feed from accounts you already follow, and For You uses an algorithm based on what is trending, your previous likes, similar videos and topics you’ve engaged with, and popular hashtags to generate an endlessly-scrolling feed of videos the app thinks you will enjoy, along with occasional livestream videos.
What Advantages Does TikTok Have for Businesses?
TikTok isn’t just for scrolling through videos that may interest you – businesses have the opportunity to add either organic (unpaid) or paid advertising videos to the platform to showcase their business and spread their message. On June 25, 2020, TikTok officially announced TikTok For Business, which allowed brands to advertise seamlessly within the app.
Within TikTok, there are multiple options for ads, including Top View (viewed as soon as you open the app), in-feed videos (seen when browsing through the app’s feeds), and hashtag challenges. However, you can still find success on TikTok without spending your entire marketing budget on advertising. By simply creating an account and posting frequent organic videos, your business can offer consumers a more personalized, behind-the-scenes look into your business.
Many consumers prefer ads that don’t make them feel like they are being marketed to or directly told to buy something. This creates a great opportunity for your business to showcase how your products or services solve your potential customers’ challenges through informative and engaging video content. Here are some tips we’ve put together for creating and maintaining your business Tik Tok account:
Take a closer look into TikTok, the platform that’s grown to become one of the largest apps in the world, and learn how to promote yourself and your business on this platform. We’ve put together the latest TikTok tips to help your business succeed. You may think that marketing companies say this a lot; but it’s never been more important to have an active and engaging social media presence for your business. As TikTok, the newest social media platform taking the world by storm, has only continued to rise in popularity over the past year, you might be wondering: should my business be on TikTok?
What is TikTok?
If you don’t already have a TikTok account, you might have heard that it’s “only an app for young people” or that you’re “too old” for TikTok. You might just think that it’s a bunch of pre-choreographed dances or funny cat videos. This couldn’t be further from the truth! Many businesses don’t understand TikTok’s full potential and possible marketing benefits, which are only increasing as the app’s user base grows.
If you haven’t heard of TikTok, here’s a quick rundown: TikTok is a mobile video-sharing app, similar to YouTube or Instagram, where creators can produce short videos and post them to their followers or publicly. Within the app, the user thailand phone number example interface consists of two sections – “Following” and “For You”. Following shows videos into your feed from accounts you already follow, and For You uses an algorithm based on what is trending, your previous likes, similar videos and topics you’ve engaged with, and popular hashtags to generate an endlessly-scrolling feed of videos the app thinks you will enjoy, along with occasional livestream videos.
What Advantages Does TikTok Have for Businesses?
TikTok isn’t just for scrolling through videos that may interest you – businesses have the opportunity to add either organic (unpaid) or paid advertising videos to the platform to showcase their business and spread their message. On June 25, 2020, TikTok officially announced TikTok For Business, which allowed brands to advertise seamlessly within the app.
Within TikTok, there are multiple options for ads, including Top View (viewed as soon as you open the app), in-feed videos (seen when browsing through the app’s feeds), and hashtag challenges. However, you can still find success on TikTok without spending your entire marketing budget on advertising. By simply creating an account and posting frequent organic videos, your business can offer consumers a more personalized, behind-the-scenes look into your business.
Many consumers prefer ads that don’t make them feel like they are being marketed to or directly told to buy something. This creates a great opportunity for your business to showcase how your products or services solve your potential customers’ challenges through informative and engaging video content. Here are some tips we’ve put together for creating and maintaining your business Tik Tok account: