Update Passwords

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Did you know that one of the most important elements of cybersecurity is often forgotten or overlooked? Not changing your passwords, or using the same password for every program you use, leaves your business vulnerable to a cyber attack. In fact, 50% of people haven’t changed their passwords in more than a year, and 20% haven’t ever changed them! The last thing you want is to have your accounts hacked or disabled. Change those passwords this spring, and set a schedule for changing passwords regularly in the future.

4. Review Contact Lists

If your business uses contact lists to keep track of emails and phone numbers of media contacts and current and prospective customers, it’s important to have the most up-to-date information possible to help you keep in touch with them. To start, remove any undeliverable email addresses from your contacts. Take a look at the email addresses that have bounced and tunisia code number make sure there are no syntax errors. If you have long-standing contacts that you don’t communicate with regularly, ensure that the contact information you have for them is correct. No one wants to call a wrong number!

5. Update SEO Strategies

Search Engine Optimization (SEO) is critical to getting your company’s website noticed and visited online. To do this, you’ll need to ensure that your website has strong readability, as well as optimization around Google’s search algorithm. Typically, a good place to start is to present your web pages with strong, clear titles and captivating meta descriptions so site visitors know what to expect from your website. Content for each page should reach at least 300 words, and it’s usually a good idea to include inbound links within the body text to encourage visitors to explore other pages on your website. All images on the page should have alt-tags, or a short description or keyword, so that crawlers are able to identify them. Lastly, and most importantly, verify that your website’s keywords align with the website content, as well as your company’s brand and services. Include any relevant keywords that you believe your prospective customers would be searching for.

Maintenance is an important component of any marketing strategy, and you don’t want to fall behind! These tips are a good place to get started, but there’s always more to consider. If you’re not sure where to start, or need help updating your brand, we’re always happy to help. Contact Pulse Marketing Agency for a free 30-minute marketing consultation. Happy Spring!