Branding for your Startup: Why It Can Make a Difference
Posted: Tue Dec 24, 2024 5:46 am
POV: You are an engineer, a doctor or a computer programmer who has just created your own start-up. You are all focused on your innovation, maybe a product with a very high technological core. Then someone asks you: " Send me the logo " or " What is the name of your start-up? ". You quickly answer: " The project is called XYZ Advanced Meccanotronics, and wait a minute while I create a logo on the fly with a little program of mine ."
This approach, while all too common, is deeply flawed. And you know it. You studied medicine, engineering, or programming, and you created something of value . You had a brilliant idea and worked on it day and night. Now, you just have to feed it to the world, and everyone will go crazy.
However, the mistake is to think that this value is automatically perceived externally.
Even if your product is technologically advanced, you must present it, and convince people to understand it and, ideally, to buy it.
It is not a given that the person in front of you has austria telegram lead the same level of technical competence as you.
This is where branding comes into play, often underestimated, and then in a second step all the marketing.
You have to present yourself well - be recognizable - and then make your brand memorable . You have to make sure that those who have come across your brand can remember it, if they ever come across it again, without confusing your project with hundreds of other startups. To do this, you have to start at the beginning. From the name and logo of your startup.
This is where branding becomes the key to effectively communicating your message and positioning your start-up on the market.
An investment that is better to make at the beginning of your entrepreneurial story, because otherwise you risk having to do the work twice.
It's not just about having a “nice” logo, but about positioning the entire identity and values of the company, establishing an emotional connection with the audience.
Also, look, you are at the beginning of a new journey. A fantastic opportunity is opening up in front of you. A start-up is a new project, it is a blank canvas, a communication to be invented. As ChatGPT would say “ we are thrilled to announce”.
This approach, while all too common, is deeply flawed. And you know it. You studied medicine, engineering, or programming, and you created something of value . You had a brilliant idea and worked on it day and night. Now, you just have to feed it to the world, and everyone will go crazy.
However, the mistake is to think that this value is automatically perceived externally.
Even if your product is technologically advanced, you must present it, and convince people to understand it and, ideally, to buy it.
It is not a given that the person in front of you has austria telegram lead the same level of technical competence as you.
This is where branding comes into play, often underestimated, and then in a second step all the marketing.
You have to present yourself well - be recognizable - and then make your brand memorable . You have to make sure that those who have come across your brand can remember it, if they ever come across it again, without confusing your project with hundreds of other startups. To do this, you have to start at the beginning. From the name and logo of your startup.
This is where branding becomes the key to effectively communicating your message and positioning your start-up on the market.
An investment that is better to make at the beginning of your entrepreneurial story, because otherwise you risk having to do the work twice.
It's not just about having a “nice” logo, but about positioning the entire identity and values of the company, establishing an emotional connection with the audience.
Also, look, you are at the beginning of a new journey. A fantastic opportunity is opening up in front of you. A start-up is a new project, it is a blank canvas, a communication to be invented. As ChatGPT would say “ we are thrilled to announce”.