Added Value is the nourishing part of content marketing

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But a 5-ingredient recipe for writing SEO is a good start. Put on your apron and hat. In a few minutes the SEO blog will be on the pass. You are a web copywriter and you need to create persuasive writing for a landing page or a website. Don't worry, now we will reveal 5 fundamental ingredients that you can always use. 1. Web copywriting of valuable content for your users The main ingredient of any SEO (or non-SEO) content is the Value it brings to users. Pour plenty of it into the bowl and sift, because you can never have too much.


In fact it “nourishes” a desire and “satisfies” those who read your SEO articles on the blog. How do you recognize if a content brings Value? Solves a problem; Teach something; It's fun; Inspire change big or small etc. If your content canada whatsapp number data doesn’t do any of these things, then run to the mill and fill a bag: it’s like making pizza without flour. 2. SEO copywriting: Keywords as required We have the basic ingredient. But what drives Google to read our SEO article? Keywords .


These are the keywords that “intercept” user searches. If the Added Value is the flour, the Keywords give the taste. Some ask for Capricciosa, some for Diavola and some for Quattro Formaggi. (Alert: this is marketing. You may also need to write SEO using the keyword “pizza with pineapple”). What keywords do users like? These are the most used keywords to perform a search on a specific topic. You can identify them with specific tools, which also provide data on search volume, competition for that keyword, related keywords, etc. Alternatively, you can use free tools like Google Trends which is useful for understanding if a topic is potentially interesting.