8 Essential Popup Tips to Boost Your Conversion Rate
Posted: Tue Dec 24, 2024 7:24 am
Obvi tested out whether their Black Friday popup generated more conversions as a teaser campaign or as a traditional popup.
After running a one-week test, they saw that the teaser variant’s conversion rate was 36% higher.
A/B testing example
Once again, Obvi used OptiMonk’s Variant A/B Testing feature to split test these two versions of the marketing campaign.
While teasers were really effective for this campaign on this page, they won’t necessarily work the same way for every campaign and for every target audience. That’s why we suggest testing them for your own website and landing pages.
5. A/B test different types of campaigns
You have a lot of different options for laos email list how you deliver your messages and offers to visitors. For example, you might love your lucky wheel lead magnet popup but wonder whether it’s working better than a simple email list-building popup would. Once again, our only advice is to test!
In fact, you can run split tests on any campaign type against any other. Here are some examples of campaign types that are worth comparing for almost any ecommerce store:
Popup vs. embedded message
Popup vs. sidemessage
Popup vs. fullscreen
Gamification template vs. standard list-builder
Conversational popup vs. welcome popup
Christopher Cloos, an online store specializing in designer sunglasses, used split testing to find out whether a classic welcome popup or a personalized, conversational multi-step form would result in a better conversion rate.
After running a one-week test, they saw that the teaser variant’s conversion rate was 36% higher.
A/B testing example
Once again, Obvi used OptiMonk’s Variant A/B Testing feature to split test these two versions of the marketing campaign.
While teasers were really effective for this campaign on this page, they won’t necessarily work the same way for every campaign and for every target audience. That’s why we suggest testing them for your own website and landing pages.
5. A/B test different types of campaigns
You have a lot of different options for laos email list how you deliver your messages and offers to visitors. For example, you might love your lucky wheel lead magnet popup but wonder whether it’s working better than a simple email list-building popup would. Once again, our only advice is to test!
In fact, you can run split tests on any campaign type against any other. Here are some examples of campaign types that are worth comparing for almost any ecommerce store:
Popup vs. embedded message
Popup vs. sidemessage
Popup vs. fullscreen
Gamification template vs. standard list-builder
Conversational popup vs. welcome popup
Christopher Cloos, an online store specializing in designer sunglasses, used split testing to find out whether a classic welcome popup or a personalized, conversational multi-step form would result in a better conversion rate.