1. Don’t use entry popups
Posted: Tue Dec 24, 2024 7:25 am
Feedback popup example
8 popup best practices to drive more conversions
Now that we’ve looked at the best ways to use popups on your site, let’s take a look at some popup best practices to make sure you stay on the right track.
These are some “do’s and don’ts” to make sure your popups won’t annoy your visitors and will benefit your site.
If you would ask me to describe bad popups, I would probably say, “the ones that appear immediately when you enter a website”.
A smart marketer will make sure lebanon email list that their popup appears based on engagement – when visitors are ready for another message.
Even if you use a time-based display, you should wait at least 5 seconds.
2. Segment your visitors
A one-size-fits-all strategy is never good for marketing. That’s exactly why our next pop-up best practice is to segment your visitors.
If you’d like to create high-performing popups, you need to divide your visitors into segments and provide each segment with a relevant experience.
Here are the best ways to segment your visitors:
Engagement-based targeting: Use multiple variables to determine the level of engagement, e.g. new or returning visitors, how many pages they have seen, time spent on each page, whether they’ve visited specific subpages, and more.
Geo-targeting: Create different messages for all your target countries.
8 popup best practices to drive more conversions
Now that we’ve looked at the best ways to use popups on your site, let’s take a look at some popup best practices to make sure you stay on the right track.
These are some “do’s and don’ts” to make sure your popups won’t annoy your visitors and will benefit your site.
If you would ask me to describe bad popups, I would probably say, “the ones that appear immediately when you enter a website”.
A smart marketer will make sure lebanon email list that their popup appears based on engagement – when visitors are ready for another message.
Even if you use a time-based display, you should wait at least 5 seconds.
2. Segment your visitors
A one-size-fits-all strategy is never good for marketing. That’s exactly why our next pop-up best practice is to segment your visitors.
If you’d like to create high-performing popups, you need to divide your visitors into segments and provide each segment with a relevant experience.
Here are the best ways to segment your visitors:
Engagement-based targeting: Use multiple variables to determine the level of engagement, e.g. new or returning visitors, how many pages they have seen, time spent on each page, whether they’ve visited specific subpages, and more.
Geo-targeting: Create different messages for all your target countries.