Ecommerce conversion rate in different industries

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That’s why when you want to understand how well your business is doing, you have to look at ecommerce conversion rate benchmarks that fit your specific type of business.

For example, in the beauty industry, about 3.3% of people who visit a website end up taking the desired action. Meanwhile, in the electronics industry, this number is lower, averaging around 1.9%.

Here are the average ecommerce conversion rate benchmarks for different industries:

Clothes and fashion: 2.7%
Health and beauty products: 3.3%
Entertainment items: 2.5%
Household goods: 2.1%
Electronics: 1.9%
Food and drinks: 4.6%
What can we learn from these mexico email list numbers? That in the world of ecommerce, average conversion rates vary widely depending on industry—so be sure you’re comparing yours to the right benchmark!

Conducting a conversion analysis and grasping these differences helps businesses set practical goals and create better plans to increase their conversion rates.

What is the average conversion rate based on device type?
As more and more people use their phones and mobile devices to shop, it’s crucial to know how your website is performing on different devices.