This encourages additional purchases.

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A message like that makes users want to click the cart icon!

Complimenting your customers is a great way to thank them for adding something to their shopping cart. And shows goodwill. This is especially effective for Lululemon because of their positive and affirmational branding.

Lululemon’s checkout button is large and brightly colored. It draws the users’ eyes and they recommend complementary products to encourage customers to “Continue Shopping.”

9. Gymshark shopping cart
Gymshark online shopping cart
Gymshark, renowned for its innovative netherlands email list approach to fitness apparel, doesn’t just excel in crafting high-quality gym wear. It also stands out in optimizing the online shopping experience through its cleverly designed shopping cart page.

By leveraging data analytics and machine learning algorithms, Gymshark presents shoppers with a selection of products that complement their initial choices.

For example, if a customer adds a hoodie to their cart, Gymshark’s algorithm suggests matching joggers frequently purchased together by other shoppers.

Another strategic move Gymshark employs on its shopping cart page is the clever use of a shipping incentive prompt.

By displaying a message such as “You’re $15 away from Free Standard Shipping,” they encourage customers to buy more products, thus increasing the average order value.