Front-load your best-converting products

[Shakil1984]

Amazon is a pioneer in early ecommerce personalization and they’re still going strong. In order to boost online sales and increase cart value, they recommend items that were bought by customers who also bought the product a customer is viewing.

Personalization example from Amazon to increase conversions
Amazon also provides product recommendations based on a visitor’s history on the site, which is yet another convenient opportunity to buy.

Personalization example from Amazon to increase the conversion rate
Amazon even presents products related to items you’ve viewed right on the homepage. A personalized homepage is a very effective conversion rate optimization strategy to convince returning visitors to buy. It’s a lot like saying, “Welcome back, what can we help you with today?”

Personalization example from Amazon to increase the conversion rate
Your homepage is the entry point for your online store. This is where you tempt, persuade, and convert visitors.

The way you welcome a website visitor on your homepage will play a big part in whether they bounce immediately or stick around and become customers.

That’s why the giants of ecommerce front-load their best offers.

Here are a few quick tips on what to promote on your ecommerce homepage:

Best-selling products
Top special offers (i.e. those that convert the most)
Most profitable products
Most popular products (i.e. products that are viewed most by visitors)
Recommended products based on your visitors’ browsing history