What to avoid in your above-the-fold content?

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For instance, imagine that you work for a fintech bank like SoFi and a user arrives on your landing page after searching for “personal loan calculator.” To ensure your content is effective, it’s crucial to incorporate relevant keywords such as “paying off debt” and “lowering interest rates” in different forms. This can be achieved through a straightforward headline like “Personal Loan Calculator” or “How to Calculate Your Personal Loan Savings” and further elaborated in the supporting text.

By clearly addressing the user’s needs and offering a solution upfront, your above-the-fold content becomes a powerful tool to tackle the visitor’s challenges.

The above-the-fold content should switzerland email list grab user’s attention and make them scroll down to dig deeper. Don’t overwhelm them! Cramming a lot of information above the fold will also make your website look substandard and chaotic.

Adding ambiguous info, advertisements, or anything else that might disrupt the visitors’ focus won’t do you any good.

Plus, if you place too many ads in this section, it’s only a matter of time until you find trouble knocking at your door—Google will penalize your website, and you’ll see less and less traffic.

Testing above-the-fold content
A/B testing is a powerful method that can significantly enhance the effectiveness of above-the-fold content.

To ensure that above-the-fold content is optimized, it’s important to compare the new iteration of the page against the original version.