We then move on to off-site optimization, specifically the analysis of the backlink profile.
During the backlink audit, the popularity of the website is checked by analyzing the sources of external links, the ratio of the total number of links to the linking domains, the diversification of the linked pages and the structure of their anchor texts.
Penalties
For projects that have been published and online for some time, Google considers the possibility of a possible penalty.
Potential positioning obstacles generated manually chinese overseas america phone number data or caused by the Google algorithm after an over-optimization campaign or forced and manipulative black hat type of operations.
What is included in an SEO audit Facile Web Marketing Nicola Onida SEO Copywriter
Main areas of intervention in an SEO audit
What can you expect from an SEO audit?
An SEO audit takes the form of a report (consisting of a main file and any attachments), drawn up by an SEO expert based on the considerations that emerged during the analysis phase.
A detailed report highlighting all critical issues detected and solutions for improvement
A technical analysis presentation and a strategic overview of the website, explaining the dynamics of user interaction and navigation
A file that supports the report and contains all useful references for technical personnel who have to intervene on the website
Usually, SEO audit reports are manually drafted documents, tailored to the structure of the analyzed website and providing solutions for optimization recommendations, possibly combined with implementation time and any real examples.
1. Goal-oriented buyer persona
This type of BP gets straight to the point. Its main purpose is: "What do my users want to do with my product?". Examine the processes and workflows that users prefer to use to achieve their goals when interacting with your product or service.
No doubt you have done enough research to understand how your product adds value to your users. But by examining their goals and the digital journeys they take to achieve those goals, you can uncover valuable conversion insights.
2. Role-based Buyer Personas
This type of BP is also goal-oriented, but its research focuses on its behaviors. This perspective focuses on the user’s role in the organization. In some cases, the project design must reflect the role our users play in their professional or private life.
Examining the tasks (or positions) that our users perform in real life can help you make better design decisions for your desired product or service.
For example: Where will my product be used? What is the purpose of this BP? Who else is affected by the responsibilities of this role? What are the typical business goals of this position?
