Put keywords in the Meta Description
Posted: Tue Dec 24, 2024 8:16 am
1. Use headers to your advantage
Headings help Google's web crawlers understand the post and sections of your site. Crawlers can be equated with your readers who would appreciate an overview of your writing to know in advance what it is about.
We are talking about the title, H1 , and then the subtopics with H2 , H3 and H4 . Subtitles are useful to clarify the contents and include keywords with a high search volume. The right ones will help you increase the chances of optimizing the positioning of your site on Google's SERP.
2. Optimize content for featured snippets
Google's " featured snippets " are simply the most direct answers croatia telegram lead to search queries entered by users. If you search for a specific question, the search engine can show you the best answer in the foreground. So, you have to include part of the question in your answer to get a snippet.
If the keyword requires a definition, your answer should be about 58 words long to get the featured snippet.
3. Write for people, not Google
There are many rules for writing for SEO optimization, but what you need to know is that those who search on Google need to find an answer. That's why you need to write quality content that provides detailed answers, visual aids, scannable sections and well-organized subtitles. You need to put buyer personas at the center of your strategy and think about what they want, their challenges and motivations.
Read also " SEO Semantic Analysis: What It Is and Why It's Useful "
Content must be in tune with their weak points to focus on them and find solutions. So it is important to write correct, easy to understand and synthetic topics, precisely using SEO tools for writing content. With some tools you can even measure people's engagement, establish how much time they spend on your page (Dashboard CRM and CMS), how many visits you get on the blog ( Dashboard CRM and CMS , Semrush) and how much they scroll down the page ( Hotjar ).
4.
If you are inserting a meta description on your post, you are certainly choosing to give greater visibility to the site. In fact, although keywords, subtitles and snippets serve to communicate with the search engine, meta descriptions play an equally fundamental role. It is about describing the content of your article in 155-160 characters .
When you include them, keep them short, use few keywords (1 or 2) and create interesting and unique content to stand out from others online. Most CMS have a box to enter the meta description, so you should have no problem using it easily.
Headings help Google's web crawlers understand the post and sections of your site. Crawlers can be equated with your readers who would appreciate an overview of your writing to know in advance what it is about.
We are talking about the title, H1 , and then the subtopics with H2 , H3 and H4 . Subtitles are useful to clarify the contents and include keywords with a high search volume. The right ones will help you increase the chances of optimizing the positioning of your site on Google's SERP.
2. Optimize content for featured snippets
Google's " featured snippets " are simply the most direct answers croatia telegram lead to search queries entered by users. If you search for a specific question, the search engine can show you the best answer in the foreground. So, you have to include part of the question in your answer to get a snippet.
If the keyword requires a definition, your answer should be about 58 words long to get the featured snippet.
3. Write for people, not Google
There are many rules for writing for SEO optimization, but what you need to know is that those who search on Google need to find an answer. That's why you need to write quality content that provides detailed answers, visual aids, scannable sections and well-organized subtitles. You need to put buyer personas at the center of your strategy and think about what they want, their challenges and motivations.
Read also " SEO Semantic Analysis: What It Is and Why It's Useful "
Content must be in tune with their weak points to focus on them and find solutions. So it is important to write correct, easy to understand and synthetic topics, precisely using SEO tools for writing content. With some tools you can even measure people's engagement, establish how much time they spend on your page (Dashboard CRM and CMS), how many visits you get on the blog ( Dashboard CRM and CMS , Semrush) and how much they scroll down the page ( Hotjar ).
4.
If you are inserting a meta description on your post, you are certainly choosing to give greater visibility to the site. In fact, although keywords, subtitles and snippets serve to communicate with the search engine, meta descriptions play an equally fundamental role. It is about describing the content of your article in 155-160 characters .
When you include them, keep them short, use few keywords (1 or 2) and create interesting and unique content to stand out from others online. Most CMS have a box to enter the meta description, so you should have no problem using it easily.