How to improve opening rates in email marketing
Posted: Wed Dec 04, 2024 6:15 am
The effectiveness of email marketing depends largely on the opening rates of email campaigns. There are additional indicators, such as click rates, deliverability rates and conversion rates, but opening rates are the main barrier to overcome for all inbound marketing professionals .
If you want your email marketing efforts to generate ROI , you need to look for resources to improve open rates . In this article, we will explore why email open rates are declining and how to correct this situation to improve your Inbound Marketing strategy .
Table of Contents
1. What is the opening rate in email campaigns?
2. Why is your email opening rate so low?
2.1. Outdated email lists
2.2. Failing to send emails
2.3. Mediocre subject lines
2.4. Lack of customization
2.5. Not offering value
3. How to improve opening rates in email campaigns
3.1. Keep your list updated
3.2. Humor can save your day
3.3. Use A/B testing
3.4. Stimulate curiosity
3.5. Communicate using emojis
3.6. Segment your email list
3.7. Address your client by name
3.8. Conduct surveys
3.9. Always offer the option to unsubscribe
3.10. Send your emails to yourself before sending them to clients
3.11. Send a limited number of emails: Avoid being clingy
3.12. Ask your subscribers for their preferences
3.13. Beware of spam filters
3.14. Make your content coherent
3.15. Call for action
4. Conclusion
1. What is the opening rate in email campaigns?
Email open rate measures the proportion of recipients qatar b2b leads who open an email. It is the ratio of the number of emails opened to the number of recipients or subscribers.
If your email open rate is 35%, then 35 out of every 100 subscribers have accessed your email.
Typically, marketers use this information to judge the effectiveness of a campaign .
Email marketing opening
Between 17% and 28% is considered an exceptional open rate. However, actual numbers vary by company and campaign.
2. Why is your email opening rate so low?
There may be several reasons why the opening rate of email campaigns is not up to your goal. These include the relevance of the message to subscribers, a long and uninteresting text, a lack of urgency or the timing of the messages.
Here we list the causes that frequently explain low email opening rates:
2.1. Outdated email lists
No matter how often you send emails to your subscribers, there will always be people who do not want to receive them. They may have lost interest in your product or service, or they may no longer find your information valuable.
Before sending any email, it's a good idea to ask your subscribers for permission . Tricking your customers into subscribing to your email list is not an acceptable business practice. It often results in being placed in the spam folder, ignored, or discarded.
2.2. Failing to send emails
There is no ideal time for sending emails. Although many companies prefer to send emails during normal business hours, there is no hard and fast law regarding this.
Some people choose to read their emails in the morning, others in the afternoon or even at night, depending on their lifestyle and line of work.
Do you want to convert clicks into customers?
explore how in a short chat with us.
We help you!
Since there is no set time, try sending emails at different times of the day, determine what time is optimal for your business, and stick to it.
2.3. Mediocre subject lines
Subject lines may be short, but they are crucial to the effectiveness of an email campaign. According to a survey conducted by Exceleads, 33% of email recipients read messages in their inbox based on the subject line alone.
So, if your open rates on email campaigns are lower than expected, you may want to rewrite your subject line.
The subject line of your email should include as much information as possible. Additionally, putting your potential customer's name in the subject line of your email personalizes your message and increases the opening rate.
If you want your email marketing efforts to generate ROI , you need to look for resources to improve open rates . In this article, we will explore why email open rates are declining and how to correct this situation to improve your Inbound Marketing strategy .
Table of Contents
1. What is the opening rate in email campaigns?
2. Why is your email opening rate so low?
2.1. Outdated email lists
2.2. Failing to send emails
2.3. Mediocre subject lines
2.4. Lack of customization
2.5. Not offering value
3. How to improve opening rates in email campaigns
3.1. Keep your list updated
3.2. Humor can save your day
3.3. Use A/B testing
3.4. Stimulate curiosity
3.5. Communicate using emojis
3.6. Segment your email list
3.7. Address your client by name
3.8. Conduct surveys
3.9. Always offer the option to unsubscribe
3.10. Send your emails to yourself before sending them to clients
3.11. Send a limited number of emails: Avoid being clingy
3.12. Ask your subscribers for their preferences
3.13. Beware of spam filters
3.14. Make your content coherent
3.15. Call for action
4. Conclusion
1. What is the opening rate in email campaigns?
Email open rate measures the proportion of recipients qatar b2b leads who open an email. It is the ratio of the number of emails opened to the number of recipients or subscribers.
If your email open rate is 35%, then 35 out of every 100 subscribers have accessed your email.
Typically, marketers use this information to judge the effectiveness of a campaign .
Email marketing opening
Between 17% and 28% is considered an exceptional open rate. However, actual numbers vary by company and campaign.
2. Why is your email opening rate so low?
There may be several reasons why the opening rate of email campaigns is not up to your goal. These include the relevance of the message to subscribers, a long and uninteresting text, a lack of urgency or the timing of the messages.
Here we list the causes that frequently explain low email opening rates:
2.1. Outdated email lists
No matter how often you send emails to your subscribers, there will always be people who do not want to receive them. They may have lost interest in your product or service, or they may no longer find your information valuable.
Before sending any email, it's a good idea to ask your subscribers for permission . Tricking your customers into subscribing to your email list is not an acceptable business practice. It often results in being placed in the spam folder, ignored, or discarded.
2.2. Failing to send emails
There is no ideal time for sending emails. Although many companies prefer to send emails during normal business hours, there is no hard and fast law regarding this.
Some people choose to read their emails in the morning, others in the afternoon or even at night, depending on their lifestyle and line of work.
Do you want to convert clicks into customers?
explore how in a short chat with us.
We help you!
Since there is no set time, try sending emails at different times of the day, determine what time is optimal for your business, and stick to it.
2.3. Mediocre subject lines
Subject lines may be short, but they are crucial to the effectiveness of an email campaign. According to a survey conducted by Exceleads, 33% of email recipients read messages in their inbox based on the subject line alone.
So, if your open rates on email campaigns are lower than expected, you may want to rewrite your subject line.
The subject line of your email should include as much information as possible. Additionally, putting your potential customer's name in the subject line of your email personalizes your message and increases the opening rate.