Customer experience: what consumers want
Posted: Wed Dec 04, 2024 6:18 am
Today, more than ever, it is essential for any company to create a strong and lasting bond with their customers and even... their prospects! Consumers are increasingly confronted with digital to make their purchases. As a company or brand, you absolutely must think about your overall marketing and sales strategy according to these new trends and habits to satisfy the most tech-savvy prospects and customers, but also to win new customers. Discover in this article what consumers are really looking for in terms of shopping experience.
consumer_customer_experience
Consumer expectations
Today, consumers want to be listened to, understood and feel that they argentina telemarketing data benefit from a privileged and personalized relationship with the companies or brands with which they communicate. This is what they are looking for as a priority.
There are five steps that correspond to this expectation:
Meeting the unique needs and expectations of the consumer
Offer exclusive promotions and experiences
Offer exclusive products or services
Communicating with the consumer through the right channel
Listen carefully to the consumer
Consumers have many purchasing options, and your product or service is no longer enough on its own to push them to take action. In order to attract your targets and build a lasting relationship with them, you absolutely must treat them in an ultra-personalized way by responding to their specific needs. You must be able to immerse yourself in their daily lives. Moreover, using a good CRM can allow you to establish and measure prospect/customer engagement.
A constantly evolving customer journey
Today, the consumer is no longer limited to a simple visit to the store. He will go through several stages in his purchasing journey: searching for a product or service on the web, then discovering a brand or company that meets the Internet user's expectations; browsing the site and possible purchase; requesting after-sales service; consulting and publishing reviews, etc. To go even further, we can also count on the intervention of influencers who will test products or services, generate millions of views on the web, and attract consumers who want to buy the product or service in question.
Today, with a simple click or using voice commands, consumers can buy clothes on social networks, while cooking, book their vacations from their car, or even order a meal in front of the TV.
Online shopping is becoming more and more integrated into our daily lives, and 75% of us make our purchases online on a recurring basis. We also note that 47% of consumers use a voice assistant to order an item and that 8 communication channels are used to get in touch with companies.
For 83% of these consumers, the experience is just as important as the product or service itself. They no longer hesitate to use multiple channels to communicate with brands or companies. It is therefore essential to take good care of the prospect/customer experience when thinking about and implementing your marketing and sales strategy.
Providing a unique customer experience
Consumers are attracted to exclusive products/services, but also to unique and personalized experiences. They will tend to appreciate companies that stand out from the competition, that offer them real added value, a real benefit, in relation to the needs they wish to meet. Indeed, they expect you to give them the impression that they are special, and that you are too.
As you will have understood, meeting the unique needs of your prospects and customers, integrating into their daily lives, and offering them exclusive products and services are all ways to engage them in the purchasing process and improve the prospect/customer experience overall.
At hipto, we are constantly refining our Conversociads© lead generation solution to help you improve the prospect experience.
consumer_customer_experience
Consumer expectations
Today, consumers want to be listened to, understood and feel that they argentina telemarketing data benefit from a privileged and personalized relationship with the companies or brands with which they communicate. This is what they are looking for as a priority.
There are five steps that correspond to this expectation:
Meeting the unique needs and expectations of the consumer
Offer exclusive promotions and experiences
Offer exclusive products or services
Communicating with the consumer through the right channel
Listen carefully to the consumer
Consumers have many purchasing options, and your product or service is no longer enough on its own to push them to take action. In order to attract your targets and build a lasting relationship with them, you absolutely must treat them in an ultra-personalized way by responding to their specific needs. You must be able to immerse yourself in their daily lives. Moreover, using a good CRM can allow you to establish and measure prospect/customer engagement.
A constantly evolving customer journey
Today, the consumer is no longer limited to a simple visit to the store. He will go through several stages in his purchasing journey: searching for a product or service on the web, then discovering a brand or company that meets the Internet user's expectations; browsing the site and possible purchase; requesting after-sales service; consulting and publishing reviews, etc. To go even further, we can also count on the intervention of influencers who will test products or services, generate millions of views on the web, and attract consumers who want to buy the product or service in question.
Today, with a simple click or using voice commands, consumers can buy clothes on social networks, while cooking, book their vacations from their car, or even order a meal in front of the TV.
Online shopping is becoming more and more integrated into our daily lives, and 75% of us make our purchases online on a recurring basis. We also note that 47% of consumers use a voice assistant to order an item and that 8 communication channels are used to get in touch with companies.
For 83% of these consumers, the experience is just as important as the product or service itself. They no longer hesitate to use multiple channels to communicate with brands or companies. It is therefore essential to take good care of the prospect/customer experience when thinking about and implementing your marketing and sales strategy.
Providing a unique customer experience
Consumers are attracted to exclusive products/services, but also to unique and personalized experiences. They will tend to appreciate companies that stand out from the competition, that offer them real added value, a real benefit, in relation to the needs they wish to meet. Indeed, they expect you to give them the impression that they are special, and that you are too.
As you will have understood, meeting the unique needs of your prospects and customers, integrating into their daily lives, and offering them exclusive products and services are all ways to engage them in the purchasing process and improve the prospect/customer experience overall.
At hipto, we are constantly refining our Conversociads© lead generation solution to help you improve the prospect experience.