The importance of offering a multi-channel experience

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Furthermore, even if only a few requests are received, another problem arises in manually answering questions: long waiting times for the customer .

The speed factor is even more crucial when you are guatemala telegram data managing an e-commerce. In these cases, in fact, more than 50% of buyers abandon their cart if they do not receive immediate answers to questions regarding products or services.

That's why one of the most effective strategies for responding to customers is the use of marketing automation, especially chatbots . These allow users to contact companies in real time, with assistance that is offered 24 hours a day, 7 days a week.

Every business should program a chatbot with the most frequently asked questions (the so-called FAQs ), so that the interaction with consumers is more effective.

Some chatbots are also based on rules that allow companies to implement automated assistance . An example is the use of these systems to book a table at a restaurant or to buy a ticket for a concert.

Thanks to Artificial Intelligence , chatbots are becoming increasingly precise and effective, being able to replace human intervention in increasingly complex situations.

It is very important to delve into one area of ​​marketing automation: multi-channel experience . This type of tool allows companies to optimize every marketing tool in order to increase sales and, consequently, revenue.

Marketing automation allows you to make smart decisions based on real data.
One example that helps you stand out from your competitors is the use of marketing campaigns with signatures in automated emails. This allows you to add an acronym to the bottom of the email, so as to leave a more professional impression on the recipient.

Helpful Hint : Take advantage of the spaces in an email message. Insert promotional announcements, such as the latest offers or those for a limited time. This type of activity has no cost to the company, but guarantees numerous advantages.

Finally, it uses a very advanced technology such as Customer Relationship Management (CRM) that allows you to improve interactions . The goal of this type of activity is to improve business relationships, simplify processes and increase profitability .