What is a sales funnel?
Posted: Thu Dec 26, 2024 6:33 am
A sales funnel —also known as a buyer's journey or customer journey—is the process a person must go through to become one of your customers.
At the beginning of the funnel, potential customers are completely unaware of your brand's existence. It's at this stage that you reach out to them through one marketing channel and try to move them to the next, which is when they become leads.
While the premise of all sales saudi arabia mobile phone numbers database funnels is the same, the channels a brand uses to bring people along the journey can differ greatly.
Any marketing channel can be part of your sales funnel. Some examples include:
Organic traffic from search engines.
Your blog
Your funnel may even involve multiple channels. However, if this is the route you choose to take, you’ll want to create a seamless customer journey across all platforms.
There are four main phases of a sales funnel or “customer journey”:
What's more, a person forms a new relationship with your brand every time they move through the funnel:
Unconscious — before a consumer knows your brand
Lead — a consumer in your target audience who is aware of your brand but has not yet engaged with it
Prospect — when a consumer is in the “interest stage” and takes some kind of action (signing up for your email list , a free trial, booking a consultation, etc.)
Customer — a consumer has purchased your product/service
Fan — a satisfied customer who tells others about your brand
In the awareness stage, a person realizes that he or she has a problem or desire and begins to look for ways to solve it.
At the beginning of the funnel, potential customers are completely unaware of your brand's existence. It's at this stage that you reach out to them through one marketing channel and try to move them to the next, which is when they become leads.
While the premise of all sales saudi arabia mobile phone numbers database funnels is the same, the channels a brand uses to bring people along the journey can differ greatly.
Any marketing channel can be part of your sales funnel. Some examples include:
Organic traffic from search engines.
Your blog
Your funnel may even involve multiple channels. However, if this is the route you choose to take, you’ll want to create a seamless customer journey across all platforms.
There are four main phases of a sales funnel or “customer journey”:
What's more, a person forms a new relationship with your brand every time they move through the funnel:
Unconscious — before a consumer knows your brand
Lead — a consumer in your target audience who is aware of your brand but has not yet engaged with it
Prospect — when a consumer is in the “interest stage” and takes some kind of action (signing up for your email list , a free trial, booking a consultation, etc.)
Customer — a consumer has purchased your product/service
Fan — a satisfied customer who tells others about your brand
In the awareness stage, a person realizes that he or she has a problem or desire and begins to look for ways to solve it.