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Marketing mix: learn the 4P's of marketing and their applications to business
The marketing mix is one of the fundamental concepts in this area. Learn the 4Ps: product, price, place and promotion!
Mar 8, 22 | 14 min read
Reading time: 11 minutes
One of the most famous and classic concepts when we study Advertising and germany telegram data Marketing is the marketing mix.
The concept was created by Professor Jerome McCarthy and spread by Philip Kotler .
Anyone who has already studied the subject has probably spent a portion of their time remembering and having on the tip of their tongue the meaning of the marketing mix, made up of the 4 P's:
product;
price ;
square and
promotion.
Or in English: Product, Price, Placement, Promotion.
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