Adevinta presents the bases of eco-sustainable advertising

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Today we are facing a number of extremely complex social challenges , such as the fight against climate change. Little by little, the advertising world has also begun to take part in this fight, through practical actions framed within this context.

With this objective in mind, Adevinta, the list of thailand cell phone numbers largest online classifieds company in the West, has launched the publication of a free ebook in which they present the main bases for making a purposeful impact through eco-sustainable advertising .

The essential points
Within the content of the ebook, Adevinta presents several points to take into account when facing this type of strategies.

Impact with purpose: Brands must be useful to the whole and their purpose must be integrated into their identity, permeating their communications with the audience. Purpose marketing is the strategy that allows brands to become aware of their purpose and use it in the design of their strategy to connect with their audience in a more meaningful way.
Love begins with humor : Humor is, of course, a powerful tool that when used properly can create a huge impact and reinforce brand identity.
Brand Love: Customer loyalty currently depends on many factors, not just on a good product or after-sales service. It requires the power of seduction to make the consumer fall in love and turn them into a brand lover, which is a customer who connects with the brand beyond the commercial aspect and becomes an exceptional ally and a loyal defender of the brand.