When highlighting the product image
Posted: Sat Dec 28, 2024 4:17 am
In the case of Magnum, freshness is related to pleasure, leaving aside the typical concepts of this sensation. Thus, Magnum highlights the chocolate of its ice creams or the strong flavour of its products.
Magnum’s landing page uses powerful headlines such as “ Try Magnum Double ” or “ Discover the pleasure of Magnum ”. These headlines appeal directly to the customer and try to convince them to try these ice creams.
The headline message is accompanied by suggestive and powerful images such as the model and the tiger. The power of images, as with Coca-Cola, is the cornerstone of the landing page. Magnum creates a suggestive and eye-catching bolivia whatsapp phone numbers page without needing to highlight its product at all times, but rather using clear ideas: pleasure and strength.
, the second part of the landing page, the product is shown bright and appetizing. Magnum highlights its ice cream as the greatest pleasure, so, through a simple image, without many other elements, it manages to awaken that feeling. Magnum draws attention with the chocolate coating of its ice cream, which is shown shining in the photo, a simple resource, but very effective to give strength to the concept that it hopes to highlight.
3.- Estrella Damm
The most refreshing landing pages: EstrellaDamm
For a few years now, Estrella Damm has been one of the brands that has made a change in its advertising strategy for the summer. Likewise, its landing page adapts to this new advertising trend for the well-known beer brand.
In 2009, Estrella Damm opted to use long commercials to promote its products. In 2009, the idea was to use a music video to convey the joy and vitality of the brand. In 2011, Isabel Coixet filmed a commercial at El Bulli starring Ferran Adrià. At the time, it was considered the best commercial ever filmed.
But it was in 2015 that Estrella Damm's identity for the summer changed. Film director Alejandro Amenábar shot the short film "Vale". This 10-minute short film was Estrella Damm's advertisement for 2015. The beer brand used well-known actors such as Dakota Johnson, Natalia Tena and Quim Gutiérrez to better reach the public.
In 2016, the task of filming the short fell to Alberto Rodríguez, director of “La Isla Mínima”. The short stars Laia Costa, Jean Reno and John le Carré. It is a short 15-minute spot that highlights the simplicity of the product.
It is an intergenerational short, so it appeals to all types of audiences. It is shot in the style of professional cinema and stands out as a unique way of advertising.
Estrella Damm's investment is such that its landing page is based entirely on the spot. Thus, the user who enters its website finds a single resource, the short. This version of the landing page stands out among the most refreshing landing pages for its completely different and unique content.
4.- TriNa
The most refreshing landing pages: TriNa
Among the most refreshing landing pages, we highlight the landing page of TriNa, a brand of fruit-flavored drinks.
Unlike what you've seen in the examples of Coca-Cola and Magnum, TriNa does take advantage of the potential of colours to evoke freshness and summer. The brand opts for a traditional form of promotion: the heat is coming and a refreshing drink is the best.
There are several aspects to TriNa's landing page, but one of the most striking is the one in the background. It is a scene with a backdrop of fruit trees and, in the foreground, 4 TriNa variables. On the left side there is a poster inviting visitors to discover the flavours of TriNa.
This is a landing page for customer acquisition . The user has the opportunity to see what types of products the brand offers, to discover them and try them . For those who know TriNa it may not be useful, but it is for those who have not tried one of its drinks before.
If the user clicks on the banner on the left, he will be taken to a page where he can discover each of the flavours in more detail. A way of introducing potential customers to the brand and its spirit.
5.- Nestlé Ice Cream
The most refreshing landing pages: Nestle Ice Cream
Another brand that is clearly committed to the usual summer concepts is Nestlé Ice Cream. This company is launching the campaign “ Llena la calle de vida” (Fill the street with life ). With this campaign, Nestlé customers are offered the chance to win prizes .
Similar to Coca-Cola, “ Llena la calle de vida ” works by purchasing a Nestlé product and scanning a QR code. Using this code you can get more than 2,000 gifts, including trips and iWatchboards.
The success of such a campaign lies in the customer's desire to win the prize. This feeling that everyone can win a prize is supported by Nestlé highlighting the winners of the month. Knowing that there are people who have won the prize puts you in a position to win it yourself.
There are often doubts about this type of prize-based campaign, which is why customers tend to value very positively when brands provide guarantees. Guarantees can come from showing the winners or offering the legal terms and conditions. Although between these two options, the first works better, since no one reads the legal terms and conditions.
The design of the landing page is also based on bright colours, just like TriNa. The colours blue, orange and white are the ones that stand out throughout the design. The 3 colours can be related to freshness, summer and the joy of living, a spirit that Helados Nestlé captures on its landing page.
These landing pages are made by big, powerful brands, but any company can achieve a similar effect using MDirector's templates and Landing Optimizer platform , the solution to create those landing pages you've always wanted to have . Discover the simplest and easiest tool to create the pages your customers will love. Work with templates, modify them and adapt them to your message to get the most out of them.
Magnum’s landing page uses powerful headlines such as “ Try Magnum Double ” or “ Discover the pleasure of Magnum ”. These headlines appeal directly to the customer and try to convince them to try these ice creams.
The headline message is accompanied by suggestive and powerful images such as the model and the tiger. The power of images, as with Coca-Cola, is the cornerstone of the landing page. Magnum creates a suggestive and eye-catching bolivia whatsapp phone numbers page without needing to highlight its product at all times, but rather using clear ideas: pleasure and strength.
, the second part of the landing page, the product is shown bright and appetizing. Magnum highlights its ice cream as the greatest pleasure, so, through a simple image, without many other elements, it manages to awaken that feeling. Magnum draws attention with the chocolate coating of its ice cream, which is shown shining in the photo, a simple resource, but very effective to give strength to the concept that it hopes to highlight.
3.- Estrella Damm
The most refreshing landing pages: EstrellaDamm
For a few years now, Estrella Damm has been one of the brands that has made a change in its advertising strategy for the summer. Likewise, its landing page adapts to this new advertising trend for the well-known beer brand.
In 2009, Estrella Damm opted to use long commercials to promote its products. In 2009, the idea was to use a music video to convey the joy and vitality of the brand. In 2011, Isabel Coixet filmed a commercial at El Bulli starring Ferran Adrià. At the time, it was considered the best commercial ever filmed.
But it was in 2015 that Estrella Damm's identity for the summer changed. Film director Alejandro Amenábar shot the short film "Vale". This 10-minute short film was Estrella Damm's advertisement for 2015. The beer brand used well-known actors such as Dakota Johnson, Natalia Tena and Quim Gutiérrez to better reach the public.
In 2016, the task of filming the short fell to Alberto Rodríguez, director of “La Isla Mínima”. The short stars Laia Costa, Jean Reno and John le Carré. It is a short 15-minute spot that highlights the simplicity of the product.
It is an intergenerational short, so it appeals to all types of audiences. It is shot in the style of professional cinema and stands out as a unique way of advertising.
Estrella Damm's investment is such that its landing page is based entirely on the spot. Thus, the user who enters its website finds a single resource, the short. This version of the landing page stands out among the most refreshing landing pages for its completely different and unique content.
4.- TriNa
The most refreshing landing pages: TriNa
Among the most refreshing landing pages, we highlight the landing page of TriNa, a brand of fruit-flavored drinks.
Unlike what you've seen in the examples of Coca-Cola and Magnum, TriNa does take advantage of the potential of colours to evoke freshness and summer. The brand opts for a traditional form of promotion: the heat is coming and a refreshing drink is the best.
There are several aspects to TriNa's landing page, but one of the most striking is the one in the background. It is a scene with a backdrop of fruit trees and, in the foreground, 4 TriNa variables. On the left side there is a poster inviting visitors to discover the flavours of TriNa.
This is a landing page for customer acquisition . The user has the opportunity to see what types of products the brand offers, to discover them and try them . For those who know TriNa it may not be useful, but it is for those who have not tried one of its drinks before.
If the user clicks on the banner on the left, he will be taken to a page where he can discover each of the flavours in more detail. A way of introducing potential customers to the brand and its spirit.
5.- Nestlé Ice Cream
The most refreshing landing pages: Nestle Ice Cream
Another brand that is clearly committed to the usual summer concepts is Nestlé Ice Cream. This company is launching the campaign “ Llena la calle de vida” (Fill the street with life ). With this campaign, Nestlé customers are offered the chance to win prizes .
Similar to Coca-Cola, “ Llena la calle de vida ” works by purchasing a Nestlé product and scanning a QR code. Using this code you can get more than 2,000 gifts, including trips and iWatchboards.
The success of such a campaign lies in the customer's desire to win the prize. This feeling that everyone can win a prize is supported by Nestlé highlighting the winners of the month. Knowing that there are people who have won the prize puts you in a position to win it yourself.
There are often doubts about this type of prize-based campaign, which is why customers tend to value very positively when brands provide guarantees. Guarantees can come from showing the winners or offering the legal terms and conditions. Although between these two options, the first works better, since no one reads the legal terms and conditions.
The design of the landing page is also based on bright colours, just like TriNa. The colours blue, orange and white are the ones that stand out throughout the design. The 3 colours can be related to freshness, summer and the joy of living, a spirit that Helados Nestlé captures on its landing page.
These landing pages are made by big, powerful brands, but any company can achieve a similar effect using MDirector's templates and Landing Optimizer platform , the solution to create those landing pages you've always wanted to have . Discover the simplest and easiest tool to create the pages your customers will love. Work with templates, modify them and adapt them to your message to get the most out of them.