SMS marketing, 100% guaranteed communication
Posted: Sat Dec 28, 2024 4:31 am
When launching an event, the first step is to find a qualified database. A qualified database is one that is made up of individuals who are interested in attending. Because the fundamental pillar of any event is that a sufficient number of people attend.
This objective is achieved through an appropriate marketing and communication campaign. A cross-channel strategy for an event will allow actions to be coordinated across different channels.
All you need is a platform like MDirector, the first cross-channel tool that combines SMS, email, retargeting, landing pages and social networks to execute an appropriate cross-channel strategy. This way, all the channels you use to promote the event will be headed in the same direction.
Landing pages, the central axis of a Cross-Channel strategy
Cross-Channel strategy for an event: landing pages
In “ Bring your Cross-Channel Event to Life ” special attention is paid to the value of landing pages as centralizing axes for all efforts made in other channels such as email or SMS Marketing.
A good cross-channel strategy starts with the creation of excellent landing pages that guarantee the success of your event. This is why it is essential to build a strategy based on multiple landing pages, which only tools like Landing Optimizer, MDirector's landing page generation tool, allow you to do. Without the ability to create, optimize and modify multiple landing pages, it is difficult to take full advantage of the potential of a cross-channel strategy for an event.
This collection of landing pages is expected to serve as an information point for users, on the one hand, and as the axis of campaign conversions, on the other.
Thus, the guide differentiates between the following two types of landing pages, each of them aimed at a specific objective:
Acquisition landing page : These are landing pages that focus on conversions. These landing pages include a lot of essential information to understand the nature of the event. They usually focus on the call to action, the buttons to share the content and the conversion form. It must be clear that a well-crafted acquisition landing page is one that manages to attract the customer and convert them .
Informative landing page : The objective of this type of landing page is to offer information to attendees. These landing pages are not focused on obtaining conversions, but once the user has been converted, they can serve as a complement. For example, if you have already managed to attract the client to your event, it is advisable to subsequently take them to an informative landing page to remind them of all the details about it.
Email marketing, a basic piece of the Cross-Channel strategy
Cross-Channel strategy for an event: email marketing
Email marketing is a tool used by 99% of event planners in their recruitment and communication campaigns. Most of them mention that emails and newsletters are the elements with the highest return. For all these reasons, the document clearly advocates taking advantage of email marketing tools in a Cross-Channel strategy.
As with landing pages, email marketing can have two variables bosnia and herzegovina whatsapp phone numbers depending on the type of communication:
Lead capture email : This is one of the most effective ways to increase the effectiveness of a Cross-Channel strategy. It consists of creating an email that invites a number of users, the recipients of the email, to the event. This email must contain a value proposition, relevant content about the event itself, details of the event, social proof, and a call to action that leads the user to register for the event. This type of message must be accompanied by a confirmation email, which will be the element that will allow the final conversion of this type of user.
Email for lead nurturing : With lead generation covered, another type of strategy that should be implemented with Email Marketing is to create a series of emails that keep attendees interested. This strategy is usually completed with reminder emails and post-event messages, which remind the client of the content and refer them to a future event with similar characteristics that could also interest them.
Cross-Channel strategy for an event: SMS marketing
Most studies claim that a message sent by SMS is almost 100% guaranteed to reach the user to whom it is sent. A feature that no other channel has.
As highlighted in the guide “Bring your Cross-Channel event to life” , the main advantage of an effective Cross-Channel strategy is that it relies on coordination between all the channels involved in the strategy. In this way, email and SMS are complementary and serve to attract users .
An example of this relationship between channels occurs when SMS messages are used to communicate with users who have not opened the Email Marketing campaign. In this way, you ensure that all subscribers in your database are aware of your offer.
SMS is also an ideal form of communication to send reminders, updates, sell products, promote the event or request feedback.
Event communication in real time through social networks
Cross-Channel strategy for an event: social media
The influence of Facebook, Twitter and Instagram when it comes to giving visibility to an event cannot be denied today. Furthermore, despite the fact that many companies have chosen to dedicate a large part of their efforts to marketing focused on social networks, the guide advocates a joint strategy. Only in this way, treating the different social networks as one more piece, will the Cross-Channel strategy for an event be effective.
Social media can be an ideal means of communication to attract new customers , launch your campaigns and get traffic to your conversion landing page. Some of the main uses of social media in event communication are:
Make the event announcement.
Define a hashtag (#) that allows you to unify conversations around the event.
Create links on social networks that lead to the landing page.
Finding relevant users to interact with across all available channels.
Create ads on social media to reach the part of the event organizers who are interested in the large mass of users who have spaces like Facebook, Instagram or Twitter.
Retargeting to follow potential leads as they browse the Internet
Cross-Channel strategy for an event: retargeting
A cross-channel strategy would not be complete without retargeting. Retargeting works by using cookies that track the customer. This way, ads related to the event can be shown to them in order to recapture their attention. With retargeting, it is hoped that the user will become interested in the event again and end up on the landing page again.
Until now, it was difficult to carry out retargeting actions that were associated with the different channels of a digital strategy. However, with MDirector CRM Retargeting you have the option of integrating retargeting techniques to complement actions in email and SMS marketing. Or even from Facebook.
If you activate the CRM retargeting module , the collection of cookies will be included in all your email communications and landing pages. And this is done automatically. In addition, the system creates four segments in your database:
Users in your database who open emails.
Users who click on an email.
Users who visit landing pages but do not register.
Users who register through landing pages.
In “Bring your Cross-Channel event to life” you will find many tips to make your Cross-Channel strategy for an event a success.
This objective is achieved through an appropriate marketing and communication campaign. A cross-channel strategy for an event will allow actions to be coordinated across different channels.
All you need is a platform like MDirector, the first cross-channel tool that combines SMS, email, retargeting, landing pages and social networks to execute an appropriate cross-channel strategy. This way, all the channels you use to promote the event will be headed in the same direction.
Landing pages, the central axis of a Cross-Channel strategy
Cross-Channel strategy for an event: landing pages
In “ Bring your Cross-Channel Event to Life ” special attention is paid to the value of landing pages as centralizing axes for all efforts made in other channels such as email or SMS Marketing.
A good cross-channel strategy starts with the creation of excellent landing pages that guarantee the success of your event. This is why it is essential to build a strategy based on multiple landing pages, which only tools like Landing Optimizer, MDirector's landing page generation tool, allow you to do. Without the ability to create, optimize and modify multiple landing pages, it is difficult to take full advantage of the potential of a cross-channel strategy for an event.
This collection of landing pages is expected to serve as an information point for users, on the one hand, and as the axis of campaign conversions, on the other.
Thus, the guide differentiates between the following two types of landing pages, each of them aimed at a specific objective:
Acquisition landing page : These are landing pages that focus on conversions. These landing pages include a lot of essential information to understand the nature of the event. They usually focus on the call to action, the buttons to share the content and the conversion form. It must be clear that a well-crafted acquisition landing page is one that manages to attract the customer and convert them .
Informative landing page : The objective of this type of landing page is to offer information to attendees. These landing pages are not focused on obtaining conversions, but once the user has been converted, they can serve as a complement. For example, if you have already managed to attract the client to your event, it is advisable to subsequently take them to an informative landing page to remind them of all the details about it.
Email marketing, a basic piece of the Cross-Channel strategy
Cross-Channel strategy for an event: email marketing
Email marketing is a tool used by 99% of event planners in their recruitment and communication campaigns. Most of them mention that emails and newsletters are the elements with the highest return. For all these reasons, the document clearly advocates taking advantage of email marketing tools in a Cross-Channel strategy.
As with landing pages, email marketing can have two variables bosnia and herzegovina whatsapp phone numbers depending on the type of communication:
Lead capture email : This is one of the most effective ways to increase the effectiveness of a Cross-Channel strategy. It consists of creating an email that invites a number of users, the recipients of the email, to the event. This email must contain a value proposition, relevant content about the event itself, details of the event, social proof, and a call to action that leads the user to register for the event. This type of message must be accompanied by a confirmation email, which will be the element that will allow the final conversion of this type of user.
Email for lead nurturing : With lead generation covered, another type of strategy that should be implemented with Email Marketing is to create a series of emails that keep attendees interested. This strategy is usually completed with reminder emails and post-event messages, which remind the client of the content and refer them to a future event with similar characteristics that could also interest them.
Cross-Channel strategy for an event: SMS marketing
Most studies claim that a message sent by SMS is almost 100% guaranteed to reach the user to whom it is sent. A feature that no other channel has.
As highlighted in the guide “Bring your Cross-Channel event to life” , the main advantage of an effective Cross-Channel strategy is that it relies on coordination between all the channels involved in the strategy. In this way, email and SMS are complementary and serve to attract users .
An example of this relationship between channels occurs when SMS messages are used to communicate with users who have not opened the Email Marketing campaign. In this way, you ensure that all subscribers in your database are aware of your offer.
SMS is also an ideal form of communication to send reminders, updates, sell products, promote the event or request feedback.
Event communication in real time through social networks
Cross-Channel strategy for an event: social media
The influence of Facebook, Twitter and Instagram when it comes to giving visibility to an event cannot be denied today. Furthermore, despite the fact that many companies have chosen to dedicate a large part of their efforts to marketing focused on social networks, the guide advocates a joint strategy. Only in this way, treating the different social networks as one more piece, will the Cross-Channel strategy for an event be effective.
Social media can be an ideal means of communication to attract new customers , launch your campaigns and get traffic to your conversion landing page. Some of the main uses of social media in event communication are:
Make the event announcement.
Define a hashtag (#) that allows you to unify conversations around the event.
Create links on social networks that lead to the landing page.
Finding relevant users to interact with across all available channels.
Create ads on social media to reach the part of the event organizers who are interested in the large mass of users who have spaces like Facebook, Instagram or Twitter.
Retargeting to follow potential leads as they browse the Internet
Cross-Channel strategy for an event: retargeting
A cross-channel strategy would not be complete without retargeting. Retargeting works by using cookies that track the customer. This way, ads related to the event can be shown to them in order to recapture their attention. With retargeting, it is hoped that the user will become interested in the event again and end up on the landing page again.
Until now, it was difficult to carry out retargeting actions that were associated with the different channels of a digital strategy. However, with MDirector CRM Retargeting you have the option of integrating retargeting techniques to complement actions in email and SMS marketing. Or even from Facebook.
If you activate the CRM retargeting module , the collection of cookies will be included in all your email communications and landing pages. And this is done automatically. In addition, the system creates four segments in your database:
Users in your database who open emails.
Users who click on an email.
Users who visit landing pages but do not register.
Users who register through landing pages.
In “Bring your Cross-Channel event to life” you will find many tips to make your Cross-Channel strategy for an event a success.