The great myths of email marketing

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For example, imagine that you have spent hours and hours working on an email that can bring great benefits to your business. Once the email is finalized and designed, you send it to all of your users' inboxes and, this particular email achieves an opening rate of 30%, according to data from Unbounce .

According to the same data, 30% may be a great percentage for your company, but in the same way, that percentage means that the rest of the users, 70%, have not viewed the message sent. So, have you missed the opportunity to contact the remaining 70% of users? It doesn't have to be that way. In other words, you can work on a new email and send a message again on the brazil whatsapp phone numbers same subject to try to capture as many users as possible that you previously missed.


4. Your emails have to be short
This other information is a widespread myth that makes many businesses afraid to try long emails. However, the truth is that it doesn't always have to be true.

It's obvious that users nowadays prefer visual elements over text, but that doesn't mean that a long email can't be a success among your users. If you choose the right title and subtitle for your message, readers will be drawn to continue reading the rest of the email.

Unlike what happens with email subjects, in this case, it is recommended that the subject line has less than 60 characters ( Affiliates Only ) to increase the number of openings, and to be seen in full in all email providers. Therefore, it is recommended that the subject line does not exceed 45-50 characters in length.

5. Users are saturated by emails from trusted brands
This is another email marketing myth and information widely spread in the digital world. However, this information is not true. Many people and users think that many customers feel overwhelmed by the high number of emails they receive from their trusted brands.

However, according to the digital media Amdia, 60% of users receive less than six emails a day from their trusted brands, and of this 60%, 40% receive less than three messages a day. Therefore, it is not true that users are saturated by emails from their trusted brands, since they receive limited messages and not in an invasive manner.

The same goes for the belief that if brands send more emails to users, they will ignore them even more. This is another email marketing myth. The reality is that by sending, for example, four messages to users instead of just one message, the chances of them opening at least one email, or more than one, increases considerably. This leads to companies making more profit and more chances of these users taking the actions they want.

6. No need to check your contact list
A common myth is that a contact list database does not require ongoing review. Many users who work with email marketing databases downplay the work of reviewing and cleaning the database, but this work is essential.

It is important for a company to be aware that a well-worked database, where users who unsubscribe or are inactive are removed from the list, allows the entry of new users interested in the brand. 100% of the emails to which you send your messages have to reach users who are interested, according to the digital media Fiapo, it is not possible to send emails to inactive or uninterested users.

7. Your advertising campaign emails don't need to be adapted to all devices
Even today, there are still companies that fall into the trap of not optimizing their email marketing campaigns for all possible devices and remain stuck on the classic computer. This is another of the great myths of email marketing that causes many companies to lose money with their campaigns.

Today's users no longer build their digital life solely around the computer, but instead use many other devices to carry out their daily activities online, and one of these activities is checking email. For this reason, it is important for all brands to create messages that adapt to computers, mobile devices and tablets.

Plus, this optimization will make you money, since instead of limiting and excluding potential customers, you will be ensuring that all users who receive the message have a good experience and can easily view your email regardless of their device. Therefore, forget about this myth and always adapt the messages of each mass mailing of advertising.

The great myths of email marketing

These are some of the email marketing myths that you should know so you don't fall into the trap of committing them, since they will only make your company lose money and you will be missing out on many opportunities to get new clients. Email marketing is a tool that can give you many benefits, so discover the best ways to use it effectively and start succeeding with it.

If you need help designing a good advertising campaign through email marketing, take advantage of the services offered by MDirector . The company will put its services at your disposal and you will be able to communicate and build customer loyalty in the best possible way by sending news about your brand in a targeted, personalized and economical way.