These platforms have many advantages

[boxacak129]

Social networks are therefore an essential means to develop the notoriety of your establishments and your brand. Their access is free and simple , which makes it easy to manage the animation of the accounts in order to generate interactions and attract new followers .

that can have a positive impact on your local communication, such as:

The possibility of creating local pages in addition to the national page in order to relay news from each point of sale.
The implementation of local communication : the social profiles of your establishments will be able to interact with their local customers in order to reinforce the feeling of proximity created at the point of sale.
Increasing online visibility : social networks are showcases for your italy phone number library points of sale and allow you to instantly broadcast their promotions, offers and events…


levers activate 2025

2. Levers to be activated in 2025
It's high time to get to the heart of the matter: what are the essential levers to activate in 2025 to revolutionize your local communication?



Social commerce
On many social networks, including Meta and Tiktok, it is now possible to access shopping functions. These are online stores integrated into your social profiles , not requiring you to go to your site or store to access your catalog.

These stores allow you to convert your users into customers without multiplying clicks and thus facilitate conversion!



Influence and micro-influencers
Influence is increasingly taking up space in the marketing and communication strategies of many companies. In fact, 83% of marketers already using influencer marketing want to maintain or increase their investments in the field 3 . It works very well: 87% of buyers say they have already been won over by an influencer before buying a product 4 .

The trend is more specifically emerging on the side of local micro-influencers , that is to say people with fewer than 100,000 subscribers on the networks. These influencers are often more affordable in terms of costs and sometimes even agree to collaborate without remuneration, in exchange for gifting. The commitment of their communities is often stronger thanks to the specific link that brings them together.