This is the Pepsi can that becomes a canvas for creativity thanks to its 3D screen
Posted: Sat Dec 28, 2024 4:50 am
Last week, at the renowned Cannes Lions 2024 Festival, PepsiCo made a presentation that left everyone speechless: the Pepsi Smart Can. The company revealed its latest technological gem, a can dubbed “a canvas for creativity” that is destined to open new doors in the world of storytelling and offer unique experiences for new generations, always thirsty for innovation.
“The Smart Can, wrapped in a high-definition 3D flexible display , was developed by our global beverage design team in Ireland, and started as a side project, taking advantage of that 15% of free time we give people to explore projects they are passionate about (one of the most inspiring lessons I learned at 3M, over 22 years ago, and which I brought with me to our design team at PepsiCo 12 years ago),” explained Mauro Porcini, SVP & Chief Design Officer, via an Instagram post. The video accompanying Poricini’s post shows a preliminary version of the ‘Pepsi Smart Can’, recorded last week at PepsiCo’s design center in Dublin.
“This launch is just the beginning of a series of innovations t bangladesh whatsapp data hat we will be revealing over the coming months,” said Mauro Porcini, global head of design at PepsiCo. “If you are eager to discover more, stay tuned for our future updates,” he added.
With this new initiative, PepsiCo reaffirms its commitment to innovation and creativity , inviting consumers to experience new ways of enjoying its products. “With Pepsi, there is always more to discover,” concludes Porcini. “And this time, they promise to quench the thirst for innovation in a spectacular way .”
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“The Smart Can, wrapped in a high-definition 3D flexible display , was developed by our global beverage design team in Ireland, and started as a side project, taking advantage of that 15% of free time we give people to explore projects they are passionate about (one of the most inspiring lessons I learned at 3M, over 22 years ago, and which I brought with me to our design team at PepsiCo 12 years ago),” explained Mauro Porcini, SVP & Chief Design Officer, via an Instagram post. The video accompanying Poricini’s post shows a preliminary version of the ‘Pepsi Smart Can’, recorded last week at PepsiCo’s design center in Dublin.
“This launch is just the beginning of a series of innovations t bangladesh whatsapp data hat we will be revealing over the coming months,” said Mauro Porcini, global head of design at PepsiCo. “If you are eager to discover more, stay tuned for our future updates,” he added.
With this new initiative, PepsiCo reaffirms its commitment to innovation and creativity , inviting consumers to experience new ways of enjoying its products. “With Pepsi, there is always more to discover,” concludes Porcini. “And this time, they promise to quench the thirst for innovation in a spectacular way .”
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