User Generated Content (UGC): the trend to sell more on TikTok

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In today’s digital age, User Generated Content (UGC) has become an essential communication tool on TikTok, leveraging the authenticity and engagement of brands’ followers.

VIVA ! Conversion tells us everything we need to know about this trend and how we should start implementing it in our strategy.

What is UGC?
UGC is a type of content that includes videos, images, reviews, and any form of user-generated content sharing their real-life experience with a particular brand's products or services.

“In this space, one of the most powerful platforms to give voice to UGC is TikTok, where the creative and viral nature of the content offers a unique way for brands to interact with their audience,” explains Laura López, PPC Squad Leader at VIVA! Conversion .

Why should we use UGC in our marketing strategy?
VIVA! Conversion has begun to implement this methodology with its clients taking into account different figures.

85 % of consumers say that user-generated content influences their purchase. Campaigns that incorporate UGC see a 29% increase in conversion compared to other forms of digital content.

As explained by the Performance Marketing agency, users spend an average of 52 minutes a day on TikTok and the impact of UGC is even more significant due to its algorithm that prioritizes the authenticity and relev belarus whatsapp data ance of the content. In addition, 76% of TikTok users in Spain are over 24 years old, thus debunking the myth that it is a social network for young people.

What are the benefits of using UGC?
UGC not only improves users’ credibility and trust towards the brand, but also increases engagement. On TikTok, this type of content allows brands to reach a wider audience through a format that invites participation and entertainment. The platform has established itself as a crucial touchpoint on the path to conversion.

In this context, VIVA! Conversion is committed to promoting and encouraging the integration of UGC strategies to help the brands we collaborate with improve their positioning in the current context and generate more business. They can be a strategic ally for brands seeking to adapt and succeed in this new digital landscape.

As a performance marketing agency, VIVA! Conversion specializes in developing and executing strategies that effectively integrate UGC, particularly on TikTok, to maximize visibility and conversion rates . They work to design campaigns that not only convey the essence of brands but also speak the language of the target audience they are aimed at.

With a personalized and data-driven approach, the agency works to ensure that each campaign is effective by providing not only creative content but also measurable and business-oriented results.

Discover how, with its expertise in UGC and TikTok, VIVA! Conversion can help you transform your marketing strategy and take your brand to the next level.