How much does advertising cost on VKontakte?

Reddi2 · Post by **Reddi2** » Sat Dec 28, 2024 5:24 am

According to the VKontakte press service on March 14, 2022 , more than 50 million people use the platform daily. And the platform's audience continues to grow. Daily video views and news feeds are growing, the platform offers more and more new tools for promotion, and advertisers are exploring opportunities for launch.

An important topic when creating a campaign on any platform is the budget. You want to distribute it rationally and get quality leads for this money. How much does advertising cost? Will I waste money? How to optimize expenses? How to get more leads without spending too much?

We answer these questions and tell you what influences the price of advertising on VKontakte and how to calculate it, and also share useful tips.

Content
Types of targeted advertising

Payment models

Managing Advertising Rates

Cost of advertising in public pages and VK groups

Payment for VKontakte advertising via OneSpot

How to Optimize Advertising Costs

Pay for Vkontakte advertising in one window with other sites - in OneSpot

Special conditions for any budget

Try it
OneSpot
Types of targeted advertising on VKontakte
VKontakte currently offers several types of targeted advertising:

Text and graphic blocks. Ads with an image and a short description, located why choose our service on the right and left of the page. Displayed only in the desktop version. If you can tell about the product briefly (for example, offer a promotion and a specific discount) and you do not need a very detailed layout, then TGB will suit you. The screenshot below shows several ads of this format: from 2-3 sentences we can already understand what exactly the advertiser offers us and what benefit we will receive.
TGB VKontakte
Text and graphic blocks to the left of the main ribbon
Advertising in the feed. You can publish ads in the feed in a variety of formats: a form for collecting applications, a carousel with products, a universal ad, a video or graphic layout in stories, an app ad. You can read more about VKontakte advertising formats in the platform's FAQ .