Promotion does not necessarily have to be advertising
Posted: Sat Dec 28, 2024 5:55 am
, but rather a way of making people, institutions, initiatives or services known that may be of interest to a specific group of people. In the case of publishers, the direct sale of products is the most common way of attracting readers, but the promotion of events and services aims to create a circle of users, clients and readers who share interests and can discover new authors, books, etc.
The example cited by Alianza Editorial is a common way of promoting a type of content. In this case, it is a literary conversation with Yasmira Khadra, an author who had a chat with the dictator Muammar Gaddafi, who died in 2011 after the uprisings that began in the Arab Spring in Libya. It is, therefore, a different way of attracting users of the publishing house, in this case Alianza, to an event that may interest them, that may be useful to them and to which the publishing house itself invites them to come.
5.- Book fragment and direct sale
As in the case of the website Me Gusta Leer , publishers choose to provide readers with bait in order to later sell the product. The bait, in this situation, is a fragment of the work to be sold. It can be a chapter, several, or a few canada whatsapp phone numbers paragraphs; the idea is to show what the book is about and thus get readers to buy the book later.
Digital marketing to attract readers: I like to read
Using this technique, it is easier to sell, since the reader does not have to be guided solely by what is stated in the synopsis, the review published on a blog or in the media, etc. The purchase of the book can be made with full knowledge of the facts, having read part of the book and thus being able to have the proof that you may like it .
This sales format could be very interesting for ebooks. In the case of traditional physical books, this problem is solved by being able to read the book in the bookstore itself, but what to do with ebooks? This solves a common complaint from ebook readers, who cannot browse through the book beforehand.
6.- Direct sales
The fact is that, despite the introduction of new forms of promotion and marketing, the direct sale of products and services remains of great importance to many companies . Publishers continue to opt for the direct sale of their products, promoting their new books and launching them on the market in a traditional way.
Digital marketing to attract readers: Edebe
Products are announced when they have been launched on the market, or beforehand to create excitement, allowing potential readers of that book to know that the product has been launched and that it is already available in their bookstore. The book is usually sold with powerful slogans and offers to attract the regular public, those loyal to the writer, lovers of the genre or those curious and interested in the work in particular to read what this author is trying to tell, as in the case of edebé that mentions the third and last installment of one of its writers.
In short, publishers have had to adapt to the new times, creating online communities and adapting to the way new users consume their products, books. It is difficult to enter a market where piracy is gaining ground and where it seems difficult to reach an audience that no longer consumes in the same way as it did 10 years ago, which is why they have redoubled their efforts on social networks, looking for new ways to attract readers and promote their work in the age of digital marketing.
7.- Give your opinion on the books of tomorrow
It is common for social networks, e-commerce sites or blogs to be full of opinions about books that have been published, but with proposals like those of El Iglú the process is reversed. The possibility of reading the books that the publisher has in mind to publish and being the first to give an opinion about the books that will go on sale soon.
Digital marketing to attract readers: The Igloo
This opportunity can be really interesting for lovers of reading and literary criticism. With El Iglú you can shape the books that will be available to read in the near future; have access to books before anyone else, the dream of every reader, and participate in the raffle for books and other prizes.
8.- Blog of the publisher itself
There are many companies that are joining the trend of having a blog where they can talk about what they do, what interests them, what is happening in the sector, etc. A blog is a good way to give another perspective on the brand, taking advantage of the opportunity to promote the products from time to time .
Digital marketing to attract readers: Trotamundos
Trotamundos often takes advantage of this opportunity to give travel advice, share experiences on trips, but also to promote its guides on cities and countries. A simple and dynamic way of selling a product, in a very visual way and with a familiar language.
An ideal way for publishers is to redouble their efforts and rely on a Cross-Channel strategy that combines email marketing, SMS marketing, retargeting and social networks , as offered by MDirector , the ideal solution if what you are looking for is to attract the public through all possible channels.
The example cited by Alianza Editorial is a common way of promoting a type of content. In this case, it is a literary conversation with Yasmira Khadra, an author who had a chat with the dictator Muammar Gaddafi, who died in 2011 after the uprisings that began in the Arab Spring in Libya. It is, therefore, a different way of attracting users of the publishing house, in this case Alianza, to an event that may interest them, that may be useful to them and to which the publishing house itself invites them to come.
5.- Book fragment and direct sale
As in the case of the website Me Gusta Leer , publishers choose to provide readers with bait in order to later sell the product. The bait, in this situation, is a fragment of the work to be sold. It can be a chapter, several, or a few canada whatsapp phone numbers paragraphs; the idea is to show what the book is about and thus get readers to buy the book later.
Digital marketing to attract readers: I like to read
Using this technique, it is easier to sell, since the reader does not have to be guided solely by what is stated in the synopsis, the review published on a blog or in the media, etc. The purchase of the book can be made with full knowledge of the facts, having read part of the book and thus being able to have the proof that you may like it .
This sales format could be very interesting for ebooks. In the case of traditional physical books, this problem is solved by being able to read the book in the bookstore itself, but what to do with ebooks? This solves a common complaint from ebook readers, who cannot browse through the book beforehand.
6.- Direct sales
The fact is that, despite the introduction of new forms of promotion and marketing, the direct sale of products and services remains of great importance to many companies . Publishers continue to opt for the direct sale of their products, promoting their new books and launching them on the market in a traditional way.
Digital marketing to attract readers: Edebe
Products are announced when they have been launched on the market, or beforehand to create excitement, allowing potential readers of that book to know that the product has been launched and that it is already available in their bookstore. The book is usually sold with powerful slogans and offers to attract the regular public, those loyal to the writer, lovers of the genre or those curious and interested in the work in particular to read what this author is trying to tell, as in the case of edebé that mentions the third and last installment of one of its writers.
In short, publishers have had to adapt to the new times, creating online communities and adapting to the way new users consume their products, books. It is difficult to enter a market where piracy is gaining ground and where it seems difficult to reach an audience that no longer consumes in the same way as it did 10 years ago, which is why they have redoubled their efforts on social networks, looking for new ways to attract readers and promote their work in the age of digital marketing.
7.- Give your opinion on the books of tomorrow
It is common for social networks, e-commerce sites or blogs to be full of opinions about books that have been published, but with proposals like those of El Iglú the process is reversed. The possibility of reading the books that the publisher has in mind to publish and being the first to give an opinion about the books that will go on sale soon.
Digital marketing to attract readers: The Igloo
This opportunity can be really interesting for lovers of reading and literary criticism. With El Iglú you can shape the books that will be available to read in the near future; have access to books before anyone else, the dream of every reader, and participate in the raffle for books and other prizes.
8.- Blog of the publisher itself
There are many companies that are joining the trend of having a blog where they can talk about what they do, what interests them, what is happening in the sector, etc. A blog is a good way to give another perspective on the brand, taking advantage of the opportunity to promote the products from time to time .
Digital marketing to attract readers: Trotamundos
Trotamundos often takes advantage of this opportunity to give travel advice, share experiences on trips, but also to promote its guides on cities and countries. A simple and dynamic way of selling a product, in a very visual way and with a familiar language.
An ideal way for publishers is to redouble their efforts and rely on a Cross-Channel strategy that combines email marketing, SMS marketing, retargeting and social networks , as offered by MDirector , the ideal solution if what you are looking for is to attract the public through all possible channels.