Google DMA: the impact on your Google My Business listings
Posted: Sat Dec 28, 2024 6:06 am
You’ve heard about the Digital Market Act and you’re wondering what impact it will have on your network ? Don’t panic, we’ll explain everything in this article.
First of all, what is the DMA or Digital Market Act? It is simply a regulation voted in 2022 by the European Union in order to make web platforms such as Google, Meta or Microsoft, for example, more responsible. At the heart of this legislation: respect for consumer rights and their consent.
Google performance drop, especially Google Business Profile ? Should I delete my Google My Business listings ? We understand your concerns. But don't panic, we'll detail all the changes to expect cambodia mobile phone number list and, above all, we can reassure you that this regulation does not mean the end of Google My Business .
1. What is the Digital Market Act (DMA)?
2. Changes announced following the DMA
3. The impact of DMA on your Google My Business listings
Conclusion
What is Google DMA?
1. What is the Digital Market Act (DMA)?
As mentioned earlier, the DMA is a European regulation which will allow both:
Combating anti-competitive practices of major internet platforms
Control its business practices
Protect users of these platforms and their rights
The companies affected by this legislation are Google, Amazon, Meta, Tiktok, Apple and Microsoft. Although it was voted in 2022, the EU has given these companies until March 6, 2024 to prepare for the changes and comply with these new rules, which will come into force on March 7, 2024.
Although some protests have been heard, particularly from Tiktok and Meta, they will be required to take them into account, under penalty of receiving large fines.
Let’s see together how this will translate for Google and what changes are expected for your establishments?
google DMA changes
2. Changes announced following the DMA
To start with, as we mentioned, the EU is pushing for stronger user consent . Google will therefore have to add consent banners on its website pages. Consumers will therefore be able to decide whether or not to allow their data to be recorded and used.
In addition, automatic consent regarding the transfer of data between different Google services will be removed. That is to say, your consumption of YouTube videos will not be transmitted to Google Maps, which will push you advertisements related to your audiovisual interests, for example. In addition, once again, notifications and banners to collect the consent of Internet users will be added on the different platforms and social networks belonging to Google.
Finally, the change you must have already heard about or even experienced: it is the new display of results when you do a Google search. For example, when you type “hairdresser rennes” on Google, what is displayed first is no longer the Google Local Pack but rather different links to “Place Sites” like Yellow Pages and Facebook.
DMA google new display queries
New Google Display
In fact, the DMA marks the end of Google's dominance : it will no longer be possible for the search engine to preferentially display its services and tools.
This also applies to the display of customer reviews. From now on, when you click on the customer reviews of a Google My Business listing , you will find reviews from different platforms , mixed with those collected directly on Google.
DMA customer reviews google
New display of customer reviews on Google
And if you enter the name of an establishment followed or preceded by the word “review” in your query, all customer reviews will be displayed.
impact dma google my business
3. The impact of DMA on your Google My Business listings
After reading all these changes, it may not be clear what the impact will be on your Google My Business listings .
Could the change in display be causing a drop in the performance of your Google Business Profiles listings? If you follow our recommendations on this subject, you should have worked hard and optimized your listing and you may have even managed to integrate your establishments into the Google Local Pack . However, if it is displayed lower, you are probably wondering if you will lose visibility, to the benefit of other establishments better referenced on the “Place Sites”?
Some even sometimes mention the possibility of removing Google My Business because it does not comply with the rules imposed by the DMA . Again, don't worry, there is no proof that this statement is true and Google has not indicated any intention of removing this tool.
Rest assured, with 84% market share in 2023 1 Google remains and will remain the leading search engine , even if these changes are worrying, the web giant will know how to rethink its product in order to remain the essential passage for all consumers.
So don't stop your efforts for your establishments' listings on Google. Continue to optimize them and follow our advice through our blog articles, our webinars, and our customer service. Respond to your customer reviews , post Google Posts, be consistent in your information between your different platforms, update your Google listings regularly with photos and videos...
On the other hand, don't hesitate to bet on other elements and develop your store locator, your social networks, platforms like Waze and geolocalized advertising in order to improve your local visibility .
First of all, what is the DMA or Digital Market Act? It is simply a regulation voted in 2022 by the European Union in order to make web platforms such as Google, Meta or Microsoft, for example, more responsible. At the heart of this legislation: respect for consumer rights and their consent.
Google performance drop, especially Google Business Profile ? Should I delete my Google My Business listings ? We understand your concerns. But don't panic, we'll detail all the changes to expect cambodia mobile phone number list and, above all, we can reassure you that this regulation does not mean the end of Google My Business .
1. What is the Digital Market Act (DMA)?
2. Changes announced following the DMA
3. The impact of DMA on your Google My Business listings
Conclusion
What is Google DMA?
1. What is the Digital Market Act (DMA)?
As mentioned earlier, the DMA is a European regulation which will allow both:
Combating anti-competitive practices of major internet platforms
Control its business practices
Protect users of these platforms and their rights
The companies affected by this legislation are Google, Amazon, Meta, Tiktok, Apple and Microsoft. Although it was voted in 2022, the EU has given these companies until March 6, 2024 to prepare for the changes and comply with these new rules, which will come into force on March 7, 2024.
Although some protests have been heard, particularly from Tiktok and Meta, they will be required to take them into account, under penalty of receiving large fines.
Let’s see together how this will translate for Google and what changes are expected for your establishments?
google DMA changes
2. Changes announced following the DMA
To start with, as we mentioned, the EU is pushing for stronger user consent . Google will therefore have to add consent banners on its website pages. Consumers will therefore be able to decide whether or not to allow their data to be recorded and used.
In addition, automatic consent regarding the transfer of data between different Google services will be removed. That is to say, your consumption of YouTube videos will not be transmitted to Google Maps, which will push you advertisements related to your audiovisual interests, for example. In addition, once again, notifications and banners to collect the consent of Internet users will be added on the different platforms and social networks belonging to Google.
Finally, the change you must have already heard about or even experienced: it is the new display of results when you do a Google search. For example, when you type “hairdresser rennes” on Google, what is displayed first is no longer the Google Local Pack but rather different links to “Place Sites” like Yellow Pages and Facebook.
DMA google new display queries
New Google Display
In fact, the DMA marks the end of Google's dominance : it will no longer be possible for the search engine to preferentially display its services and tools.
This also applies to the display of customer reviews. From now on, when you click on the customer reviews of a Google My Business listing , you will find reviews from different platforms , mixed with those collected directly on Google.
DMA customer reviews google
New display of customer reviews on Google
And if you enter the name of an establishment followed or preceded by the word “review” in your query, all customer reviews will be displayed.
impact dma google my business
3. The impact of DMA on your Google My Business listings
After reading all these changes, it may not be clear what the impact will be on your Google My Business listings .
Could the change in display be causing a drop in the performance of your Google Business Profiles listings? If you follow our recommendations on this subject, you should have worked hard and optimized your listing and you may have even managed to integrate your establishments into the Google Local Pack . However, if it is displayed lower, you are probably wondering if you will lose visibility, to the benefit of other establishments better referenced on the “Place Sites”?
Some even sometimes mention the possibility of removing Google My Business because it does not comply with the rules imposed by the DMA . Again, don't worry, there is no proof that this statement is true and Google has not indicated any intention of removing this tool.
Rest assured, with 84% market share in 2023 1 Google remains and will remain the leading search engine , even if these changes are worrying, the web giant will know how to rethink its product in order to remain the essential passage for all consumers.
So don't stop your efforts for your establishments' listings on Google. Continue to optimize them and follow our advice through our blog articles, our webinars, and our customer service. Respond to your customer reviews , post Google Posts, be consistent in your information between your different platforms, update your Google listings regularly with photos and videos...
On the other hand, don't hesitate to bet on other elements and develop your store locator, your social networks, platforms like Waze and geolocalized advertising in order to improve your local visibility .