The Elephant in the Multiverse :
Posted: Sat Dec 28, 2024 6:27 am
The little blue bird versus the little elephant, Twitter versus Mastodon. You could say that this is the most dangerous nemesis of Musk's social network. What is it specifically? We told you about it in this 20/80 . Give it a read if you missed it, it's a really cool ( Multiverse of) social networks.
A Common Goal : All these social networks are lining up on a common front and shouting “Stop chasing users’ attention!” . If today the ultimate goal of social networks is to keep us glued to the screen as much time as possible, the revolutionaries who look to the future want less but higher quality time spent in their app.
And we ethically agree, but we are also curious to understand the strategic role that these new social networks will have for those who do business online.
The Era of Deepfake Ads: Here's the Illegal Advertising Strategy That's Spreading Online
The Era of Deepfake Ads: Here's the Illegal Advertising Strategy That's Spreading Online 2
What if we told you that there could be online ads using your photo to advertise a camping stove?
True story : They told it a few days ago on Wired. A woman accidentally discovered a photo online that depicted her, slightly modified and used to advertise a Chinese camping stove. Strange, but cases like this are increasingly on the rise.
Why they do it : There are basically two reasons. They want to create laos telegram data advertising without spending money on original images and they think that your face can sell better than that of models who have their photos taken specifically.
The algorithms are confusing : Marketplaces like Amazon use security systems to identify copyrighted photographic material, report it and delete it. On the other hand, however, there are AI tools capable of altering images just enough to make them unique and pass any check unscathed.
The Battle for Identity : Soon we may be forced to actively defend every aspect of our digital identity. Perhaps by purchasing the right to use a specific username, as Twitter is considering doing.
Strengthening online surveillance : The digital identity protection industry will respond with a powerful growth. Celebrities, but this time not only, will be willing to pay an “online identity tax” to ensure periodic checks that prevent the dissemination of their image without permission.
A Common Goal : All these social networks are lining up on a common front and shouting “Stop chasing users’ attention!” . If today the ultimate goal of social networks is to keep us glued to the screen as much time as possible, the revolutionaries who look to the future want less but higher quality time spent in their app.
And we ethically agree, but we are also curious to understand the strategic role that these new social networks will have for those who do business online.
The Era of Deepfake Ads: Here's the Illegal Advertising Strategy That's Spreading Online
The Era of Deepfake Ads: Here's the Illegal Advertising Strategy That's Spreading Online 2
What if we told you that there could be online ads using your photo to advertise a camping stove?
True story : They told it a few days ago on Wired. A woman accidentally discovered a photo online that depicted her, slightly modified and used to advertise a Chinese camping stove. Strange, but cases like this are increasingly on the rise.
Why they do it : There are basically two reasons. They want to create laos telegram data advertising without spending money on original images and they think that your face can sell better than that of models who have their photos taken specifically.
The algorithms are confusing : Marketplaces like Amazon use security systems to identify copyrighted photographic material, report it and delete it. On the other hand, however, there are AI tools capable of altering images just enough to make them unique and pass any check unscathed.
The Battle for Identity : Soon we may be forced to actively defend every aspect of our digital identity. Perhaps by purchasing the right to use a specific username, as Twitter is considering doing.
Strengthening online surveillance : The digital identity protection industry will respond with a powerful growth. Celebrities, but this time not only, will be willing to pay an “online identity tax” to ensure periodic checks that prevent the dissemination of their image without permission.