Each platform has its own specific audience profile, in BtoB and BtoC. It is therefore a question of selecting the right social network(s) according to your business and your targets.
Although TikTok is now leading the way, Facebook remains essential, especially from a business perspective.
Today, nearly 3 out of 4 French people (74%*) are active on armenia telemarketing data Facebook. Although the social network has reached record levels with the Covid-19 pandemic, Facebook is losing engagement in France, but is still very interesting for advertising. In line with this, the number of WhatsApp users passed the 2 billion mark in 2020. Once again, the lockdowns must have helped, but it is a sign that users are increasingly looking for social connections, whether with their friends, family, colleagues, etc. or with companies and brands.
Conversational marketing is gaining momentum
Consumer behaviors are evolving in line with technological advances. In recent years, conversational marketing has been no exception and is becoming increasingly important in business strategies.
For example, chatbots are playing an increasingly important role and are starting to become standard among consumers. These technologies make it possible to change the nature of exchanges and interactions between customers and brands. If conversational marketing is still likely to make a place for itself in companies' strategies in 2022, it is because it allows for hyper-personalization of the customer-company relationship. It is about giving customers the opportunity to exchange directly. Ultimately , the customer experience is positive and satisfying.
In the same vein, a new trend is also gaining ground: audio conversation. A way to learn to connect with each other in real time, without the physical connection. Twitter is a pioneer of this trend with Twitter Space. Let's expect other platforms to launch in this niche soon.
Inbound marketing, more relevant than ever!
Inbound marketing, a strategy that we have heard a lot about for several years and which can make all the difference if it is well orchestrated!
Inbound marketing consists of attracting and engaging your prospects in the sales cycle through, among other things, premium and personalized content. This way, you can convert more qualified contacts into customers more easily. To successfully convert your leads, you must first define your personas and their purchasing journey.
A word of advice, don't keep your leads waiting! Several studies show that leads are 9 times more likely to convert if they are contacted within the first 5 minutes, after submitting a contact form or downloading content.
The proliferation of digital and technological innovations continues to gain momentum in 2022. The digital sector is constantly changing. Companies and brands must stay up to date with all these developments to refine their marketing and sales strategies in order to meet their growth objectives and stay in the race against the competition.
At hipto, we are constantly refining our conversociads© lead generation solution based on these developments to enable you to obtain the best performance in terms of acquiring new prospects. A need?Contact us:
. [email protected]
. +33 1 76 39 06 68
*Source: We Are Social and Hootsuite – Digital 2021 France.
Sources:The prospecting funnel: what are we talking about and how to integrate it into your strategy?
