How do car brands capture leads through landing pages?
Posted: Sat Dec 28, 2024 6:37 am
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Article updated 8 months ago by NewsMDirector
Landing pages to capture leads in the automotive sector: Peugeot
The automotive sector is a complex market in which customer acquisition is not done in the same way as other businesses. Buying a car is so specific that email marketing campaigns or landing pages to capture leads in the automotive sector must always focus more on the experience and added services that make the product special than on its technical aspects.
Car companies base their lead capture efforts on focusing on the customer's feelings, their passion for driving or the benefits they get from buying that car and not another.
We have compiled 4 landing pages to capture leads in the automotive sector that focus on chile whatsapp phone numbers different aspects to achieve the same goal: sales.
TABLE OF CONTENTS
1.- Volvo
2.- Seat
3.- Audi
4.- BMW
1.- Volvo
Landing pages to capture leads in the automotive sector: Volvo
Volvo, the Swedish high-end car brand, uses a curious resource to capture leads. For weeks they have been carrying out a macro survey on the future of driving, autonomous driving, cars without steering wheels, etc. It is a simple questionnaire where you have to answer 10 questions and choose one of the two answers.
The idea behind the Volvo survey is to get users to leave their impressions on a topic that they are probably not familiar with, but that they might find interesting. The questionnaire aims to gather feedback from customers, or potential customers, and ultimately to get those who have completed the questionnaire to decide to find out more about this project by subscribing to the company's newsletter or sharing the content on social media .
Volvo's aim with this landing page is not to sell cars directly, but to arouse the curiosity of potential customers and make them decide to investigate further. To do this, in addition to the survey, access to much more complete information is offered on a specific Volvo model, the S90, which is the brand's response to semi-autonomous driving, the subject of the survey.
2.- Seat
Landing pages to capture leads in the automotive sector: Seat
Following a similar approach to Volvo, Seat has put car sales on the back burner to focus on inviting users to participate in a music contest. The interesting thing about this proposal, which, like most landing pages for capturing leads in the automotive sector, takes great care of the visual aspect, is the prizes for sending songs:
Visit the Seat factory in Barcelona.
Participate in the Musicathon competition in Berlin.
Help improve the sound of Seat cars alongside the company's professionals in charge of this.
The idea is very clear: “ You may not be interested in buying a Seat car, but the next Seat that comes on the market could have your signature on it . ” Who wouldn’t like to say that they have helped develop a car?
Registration for the competition is done through a form where the customer must indicate their email, telephone number, address and other data, which are incorporated into the Seat database to form part of future digital marketing campaigns that will probably be more focused on the sale of cars.
3.- Audi
Landing pages to capture leads in the automotive sector: Audi
Unlike the examples presented by Volvo and Seat, Audi 's customer acquisition is achieved through a much more traditional formula, present in almost all car brands: the test drive . Do you want to get to know a car from a brand? This is what the test drive is for.
The interesting thing about this example is that the form presented to the visitor is very simple . In just 10 fields, the brand will be able to segment each user much better, whether they want to perform a test or request more information, which model they are interested in, as well as basic contact information to be able to work later from channels such as email or SMS marketing.
This type of landing page for capturing leads in the automotive sector is very common as it allows the brand to find out the interest in some of its models. In this way, they can adjust their digital marketing strategies in the different channels depending on the data collected on the landing pages: they just want to find out about the brand, are interested in a specific model or already have a specific purchase intention.
4.- BMW
Landing pages to capture leads in the automotive sector: BMW
The case of BMW is perhaps the most common use of landing pages to capture leads in the automotive sector and in other sectors. When launching a new product, in this case the new hybrid model of the X5, BMW offers visitors to the landing page the possibility of taking a tour and entering its website to see the features of the model . The customer who clicks on the “ discover it ” button is redirected to a page exclusively designed for the product that, in fact, could be considered a product landing page.
The potential of landing pages like the BMW example lies in that they serve as a hook for the product, as bait for the buyer to click on the call to action and start learning all about the car. To do this, carefully crafted product photographs are used. For this reason, these landing pages are usually very visual. Their strength lies in the images that show the different ranges of a specific car model.
Creating landing pages like these examples is not easy. To do so, you must have good photographs, interesting copy, and properly defined lead generation forms. In addition, it is important that you have a good professional landing page generation platform like MDirector Landing Optimizer that will help you not only with the technical aspects but, above all, with exhaustive reports of the results of your landing pages. Only then will you know if your work is meeting the pre-established objectives or if adjustments need to be made in real time.
Article updated 8 months ago by NewsMDirector
Landing pages to capture leads in the automotive sector: Peugeot
The automotive sector is a complex market in which customer acquisition is not done in the same way as other businesses. Buying a car is so specific that email marketing campaigns or landing pages to capture leads in the automotive sector must always focus more on the experience and added services that make the product special than on its technical aspects.
Car companies base their lead capture efforts on focusing on the customer's feelings, their passion for driving or the benefits they get from buying that car and not another.
We have compiled 4 landing pages to capture leads in the automotive sector that focus on chile whatsapp phone numbers different aspects to achieve the same goal: sales.
TABLE OF CONTENTS
1.- Volvo
2.- Seat
3.- Audi
4.- BMW
1.- Volvo
Landing pages to capture leads in the automotive sector: Volvo
Volvo, the Swedish high-end car brand, uses a curious resource to capture leads. For weeks they have been carrying out a macro survey on the future of driving, autonomous driving, cars without steering wheels, etc. It is a simple questionnaire where you have to answer 10 questions and choose one of the two answers.
The idea behind the Volvo survey is to get users to leave their impressions on a topic that they are probably not familiar with, but that they might find interesting. The questionnaire aims to gather feedback from customers, or potential customers, and ultimately to get those who have completed the questionnaire to decide to find out more about this project by subscribing to the company's newsletter or sharing the content on social media .
Volvo's aim with this landing page is not to sell cars directly, but to arouse the curiosity of potential customers and make them decide to investigate further. To do this, in addition to the survey, access to much more complete information is offered on a specific Volvo model, the S90, which is the brand's response to semi-autonomous driving, the subject of the survey.
2.- Seat
Landing pages to capture leads in the automotive sector: Seat
Following a similar approach to Volvo, Seat has put car sales on the back burner to focus on inviting users to participate in a music contest. The interesting thing about this proposal, which, like most landing pages for capturing leads in the automotive sector, takes great care of the visual aspect, is the prizes for sending songs:
Visit the Seat factory in Barcelona.
Participate in the Musicathon competition in Berlin.
Help improve the sound of Seat cars alongside the company's professionals in charge of this.
The idea is very clear: “ You may not be interested in buying a Seat car, but the next Seat that comes on the market could have your signature on it . ” Who wouldn’t like to say that they have helped develop a car?
Registration for the competition is done through a form where the customer must indicate their email, telephone number, address and other data, which are incorporated into the Seat database to form part of future digital marketing campaigns that will probably be more focused on the sale of cars.
3.- Audi
Landing pages to capture leads in the automotive sector: Audi
Unlike the examples presented by Volvo and Seat, Audi 's customer acquisition is achieved through a much more traditional formula, present in almost all car brands: the test drive . Do you want to get to know a car from a brand? This is what the test drive is for.
The interesting thing about this example is that the form presented to the visitor is very simple . In just 10 fields, the brand will be able to segment each user much better, whether they want to perform a test or request more information, which model they are interested in, as well as basic contact information to be able to work later from channels such as email or SMS marketing.
This type of landing page for capturing leads in the automotive sector is very common as it allows the brand to find out the interest in some of its models. In this way, they can adjust their digital marketing strategies in the different channels depending on the data collected on the landing pages: they just want to find out about the brand, are interested in a specific model or already have a specific purchase intention.
4.- BMW
Landing pages to capture leads in the automotive sector: BMW
The case of BMW is perhaps the most common use of landing pages to capture leads in the automotive sector and in other sectors. When launching a new product, in this case the new hybrid model of the X5, BMW offers visitors to the landing page the possibility of taking a tour and entering its website to see the features of the model . The customer who clicks on the “ discover it ” button is redirected to a page exclusively designed for the product that, in fact, could be considered a product landing page.
The potential of landing pages like the BMW example lies in that they serve as a hook for the product, as bait for the buyer to click on the call to action and start learning all about the car. To do this, carefully crafted product photographs are used. For this reason, these landing pages are usually very visual. Their strength lies in the images that show the different ranges of a specific car model.
Creating landing pages like these examples is not easy. To do so, you must have good photographs, interesting copy, and properly defined lead generation forms. In addition, it is important that you have a good professional landing page generation platform like MDirector Landing Optimizer that will help you not only with the technical aspects but, above all, with exhaustive reports of the results of your landing pages. Only then will you know if your work is meeting the pre-established objectives or if adjustments need to be made in real time.