With 86% of Internet users researching a company's products and services online before going to a store and making a purchase 1 , it is now essential to have a business profile to be visible on Google .
No matter your industry or the size of your network of stores, your Google My Business listing and those of your points of sale constitute a direct link with your customers. It allows them to easily access your business information, visit your website, call you, etc.
Better yet, Google Business Listings allow you to list your products and/or services. Previously, it was only possible to promote your products via Google Posts , but that time is now over.
Let’s see how to make the most of this feature to effectively buy cambodia cell phone number list promote your products and services, and thus maximize your online visibility.
1. What are Google My Business products and services?
2. Why display your products and services on your establishments’ Google listings?
3. How to add your products and services to your establishments’ Google listings?
Conclusion
Google My Business profile: how to promote your products and services?
1. What are Google My Business products and services?
Google My Business products and services simply refer to the products and services that businesses present to Internet users via a dedicated section on their Google business listings.
Companies have the possibility to include, in a clear and organized way, detailed information on products, prices, product categories, services offered, etc., as well as a redirection link to the Internet page where the product and/or service in question can be purchased.
Displaying this information on your business listing can help potential customers learn more about the products and services your business offers and make an informed purchasing decision.
Google Establishment Sheet - Atol Rennes
Google Establishment Sheet - Atol Rennes
Google My Business profile: how to promote your products and services?
2. Why display your products and services on your establishments’ Google listings?
There are several benefits to including products and services on your business’s Google listings :
Gain visibility : Google business listings are the first results that appear when users search for a business, product or service online. This is therefore intended to improve the visibility of your brand and your stores and to attract the attention of Internet users, and therefore new customers. Indeed, the latter are likely to see elements that can respond to their search.
Adding your products and/or services to your Google listings also allows you to increase the size of your insert on Google , making it more attractive.
Build credibility : Google My Business listings allow you to present your contact information, photos, and reviews in a concise and professional manner, building credibility with potential customers.
Optimize your SEO : Relevant keywords used to describe the products and services you offer can help your prospects find your business based on their needs.
Increase click-through rate : Adding products and services also helps increase the click-through rate of your Google listing. By regularly informing users about updated products and services, you can boost customer engagement and loyalty.
Improve your e-reputation : by providing reliable and up-to-date information on your products and services, you help improve your online reputation among Internet users.
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3. How to add your products and services to your establishments’ Google listings?
Add a service to your Google listing
In your establishment profile , you have the possibility to list the services offered by your brand and your stores.
Good to know: If some of these services are not yet listed, you can add them manually as a “ custom service ”.
Personalized service category on a Google business listing
Personalized service category on a Google business listing
This helps Google better understand how your business operates and is also a smart way to insert specific keywords without the risk of being penalized by Google.
So when local customers search for a service you offer on Google, it can be featured prominently on your business listing.
Here are the steps to follow to add a service to your Google profile :
"Edit Services" section on a Google Business Listing
"Edit Services" section on a Google Business Listing
Access your business listing from Google Search or via Google Maps . If you don't have one yet, create one for free.
Click on the “ Edit Services ” section
Add your different services
Don't forget to click " Save " for the changes to take effect.
Note that any changes you make to your listing must be approved by Google to be publicly visible.
Add a product to your Google listing
As with services, you have the option of adding products to your establishment profile via a dedicated section.
"Edit Products" section on a Google Business Listing
"Edit Products" section on a Google Business Listing
This feature allows you to highlight your flagship products coupled with clickable “ Learn More ” action buttons to encourage Internet users to visit your website and consult your entire catalog or the appropriate product pages.
To do this, you can follow these steps:
Go to the business listing manager or directly from Google search
Click on the “ Edit Products ” section
Then fill in as much information as possible about your product:
The name of the product
A photo of the product
The category to which the product belongs
The price
The description by integrating relevant keywords
The redirect link to the page to purchase the product
Click " Save " for the changes to take effect.
Process for adding a product to a Google Business Listing
Process for adding a product
to a Google Business Listing
Promote your products or services via Google Posts
Google posts are very useful for communicating about your news, new products, events, commercial offers, but also about the products and services that you want to highlight depending on your brand's points of sale.
They can include text, photos, or videos to promote your products and services and are available through the Business Listing Manager or directly from Google Search .
Process of creating a Google post
Process of creating a Google post
Although temporary and less visible than the two methods described above, because they appear higher on your Google My Business page, Google Posts are nonetheless effective for promoting your products and/or services. We still advise you to use the features provided for this purpose and mentioned above in this article.
There are 3 different types of Google Posts depending on the content you want to publish:
What's new : Typically, this is the type of post you can use to highlight your new products. You can also include a photo or video, as well as an action button to redirect users to a specific page on your website.
Events : This type of post allows you to share information with just a few clicks about upcoming events, such as flash sales, open houses, special events, product launches, etc. It should include a title, as well as start and end dates and times.
Offers : This format allows you to publish special offers to encourage customers to visit your establishments, such as discounts on your products and services, vouchers to be used in-store, temporary promotional offers, all accompanied by an action button and a redirection link to your website to provide details to your potential customers.
A few months ago, Google My Business offered to communicate about products by publishing Product Posts . This type of post is no longer available and has been replaced by the dedicated section seen previously.
Google Posts therefore make it easy to communicate about new offers and new products/services.
4. Conclusion
You now have all the cards in hand to add and highlight your products and services on the Google listings of your brand and your establishments.
Whether you choose to do it through the dedicated sections or through Google Posts, adding products and services is an excellent way to enhance your Google My Business listings and increase your online visibility.
The more detailed and up-to-date information you display about your products and services, the more you build trust with your potential customers and improve your ranking in search results.
When you manage a group of establishments, this task can be complex and time-consuming. That's why Presence Management solutions like Digitaleo exist to facilitate the process of managing Google listings.
Google My Business profile: how to promote your products and services?
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