Amazon Ads launches AI-powered image generation tool for advertisers

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The beta version of Amazon Ads ' new tool is now available in Spain. This new image generation functionality through artificial intelligence is designed to provide greater access to creative material and thus allow brands and advertisers to produce lifestyle images at scale that have a positive impact on the performance of their ads.

In the words of Jay Richman , VP, Products and Technology at Amazon , they want to “make it easy for advertisers to create visually appealing campaign assets that deliver a better, more meaningful advertising experience for customers.”

AI has revolutionized the way brands connect with their audiences. According to data from a 2023 Amazon Ads survey, among those advertisers who were unable to create successful campaigns, nearly 75% said that their biggest challenge was creating creative material for advertising and choosing the creative format, so the capabilities of artificial intelligence are presented as a new opportunity.

Amazon Ads bets on image generation with artificial intelligence
Amazon Ads’ new tool leverages AI-powered ad generation models and advertiser product information to create unique, on-brand product images in just seconds.

For example, an advertiser might have individual images of their product, say a toaster, against a white background, but when the product is presented in a lifestyle context, such as a kitchen counter, a mobile ad can see clicks incr benin whatsapp list ease by up to 40% compared to ads that show images of just the product.

As explained by the company, the image generation function is easy to use and does not require any technical knowledge. In this way, both advertisers who do not have the capacity to generate personalized graphic content, as well as those who are looking for alternatives to make their creative content more efficient, will see the benefits of the tool.

Within the Amazon Ads Learning Console, advertisers will select their product and click “Create.” Using AI, the tool will generate brand images in a lifestyle context based on the product details. Amazon requires that all product images be real, and only the background of such images is optionally AI-generated, to present customers with a clear idea of ​​what the products look like in a normal setting. It is possible to enhance the image by adding short texts, and similarly, quickly create different versions and test their performance to optimize it.

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