Atresmedia implements LiveRamp solution to improve connectivity and marketing performance
Posted: Sat Dec 28, 2024 8:13 am
Atresmedia has announced a partnership with data connectivity platform, LiveRamp , to enhance the value of Atresmedia’s inventory and increase the addressability of Atresmedia users across all of its media. Atresmedia will leverage LiveRamp’s Authenticated Traffic Solution to enable advertising on authenticated inventory without third-party cookies or other identifiers.
LiveRamp’s authenticated traffic solution is built on trusted consumer relationships and enables addressability without third-party identifiers, increasing the value of Atresmedia’s media inventory across all channels. Marketers can activate their first-party data, including CRM data, on Atresmedia’s authenticated inventory to deliver more personalized advertising experiences to clients, and can now reach 30% of online consumers in Spain by activating through LiveRamp.
Atresmedia joins the LiveRamp ecosystem
Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates; television, radio and internet, through its flagship brands: Antena 3, laSexta, Ond cambodia whatsapp list a Cero and Europa FM.
In the words of Rocío Robles, Director of Operations at Atresmedia Publicidad , “We are going to enhance the security and traceability of our advertising offer in a digital environment without third-party cookies. Through this innovative solution, we want to strengthen our product to make it 100% reliable. As we always do at Atresmedia, we will focus on privacy and treat our users' data with the utmost care and transparency.”
“Across the market, we’ve seen advertisers willing to invest more in publishers that enable people-based marketing, and Atresmedia and LiveRamp are enabling this with authenticated inventory and the core LiveRamp ecosystem,” said Luke Fenney, Vice President, Connectivity and Ecosystem, Europe and Latin America.
Atresmedia joins LiveRamp’s leading global ecosystem, which includes over 18,000 domains that have integrated with LiveRamp’s Authenticated Traffic Solution globally, along with over 165 DSPs and SSPs. Over 450 of the world’s leading advertisers activate campaigns through LiveRamp’s data collaboration platform, and the partnership with Atresmedia will further accelerate advertiser demand for authenticated inventory.
LiveRamp’s authenticated traffic solution is built on trusted consumer relationships and enables addressability without third-party identifiers, increasing the value of Atresmedia’s media inventory across all channels. Marketers can activate their first-party data, including CRM data, on Atresmedia’s authenticated inventory to deliver more personalized advertising experiences to clients, and can now reach 30% of online consumers in Spain by activating through LiveRamp.
Atresmedia joins the LiveRamp ecosystem
Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates; television, radio and internet, through its flagship brands: Antena 3, laSexta, Ond cambodia whatsapp list a Cero and Europa FM.
In the words of Rocío Robles, Director of Operations at Atresmedia Publicidad , “We are going to enhance the security and traceability of our advertising offer in a digital environment without third-party cookies. Through this innovative solution, we want to strengthen our product to make it 100% reliable. As we always do at Atresmedia, we will focus on privacy and treat our users' data with the utmost care and transparency.”
“Across the market, we’ve seen advertisers willing to invest more in publishers that enable people-based marketing, and Atresmedia and LiveRamp are enabling this with authenticated inventory and the core LiveRamp ecosystem,” said Luke Fenney, Vice President, Connectivity and Ecosystem, Europe and Latin America.
Atresmedia joins LiveRamp’s leading global ecosystem, which includes over 18,000 domains that have integrated with LiveRamp’s Authenticated Traffic Solution globally, along with over 165 DSPs and SSPs. Over 450 of the world’s leading advertisers activate campaigns through LiveRamp’s data collaboration platform, and the partnership with Atresmedia will further accelerate advertiser demand for authenticated inventory.