4 metrics to analyze your display retargeting campaigns

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Article updated 3 years ago by NewsMDirector
Metrics to analyze your display retargeting campaigns

Display retargeting campaigns , like any other digital campaign or action, require some kind of measurement of their results to know whether or not they are successful , whether they have met the expectations set and whether they are profitable for your company's interests. There are different metrics to analyze your display retargeting campaigns.

Retargeting collects information about the user, which is then used to try to retain or attract the potential customer. Cookies help to save information about the user, who will then see banners about your website on other websites, often personalized.

This type of campaign is a very useful way to retain and attract potential customers who costa rica whatsapp phone numbers would otherwise not enter your website .

But what are the metrics you can use to analyze your display retargeting campaigns?

TABLE OF CONTENTS
1.- CPM – Cost per thousand
2.- CPC – Cost per click
3.- CPA – Cost per action
4.- CTR – Click rate
1.- CPM – Cost per thousand
Impressions indicate the number of times an advertisement is shown to a website visitor . The total number of impressions is usually determined when designing campaigns. Payment for these impressions is made by calculating the total number of views of the advertisement.

Impression analysis is one of the most commonly used metrics for analyzing your display retargeting campaigns. Cost per thousand is a very common analysis in the world of marketing, both digital and traditional.

CPM measures the cost of an ad for every thousand impressions it receives . It is used to calculate the relative cost of a campaign or ad, as it does not take into account the general cost, but rather a calculation of the cost when reaching a specific number of users.

2.- CPC – Cost per click
Another metric that is often used to analyze your display retargeting campaigns is the CPC or Cost per click. This is the option you should choose if you want to measure the cost of each click you get.

This metric is interesting because it allows you to calculate the real cost based on the number of clicks made , an important aspect in campaigns that do not pay for a certain number of impressions, but rather depend on users clicking on the banner.

3.- CPA – Cost per action
Less commonly used than cost per click or cost per thousand, cost per action is a valid metric if you pay for each action performed. If your campaign does not have a general cost or cost per click, but rather a payment is agreed upon each time the user performs an expected action (click, fill out a form, make a purchase, etc.), this indicator will be of interest to you .

4.- CTR – Click rate
The CTR or ClickThrough Rate is one of the most interesting metrics for analyzing your display retargeting campaigns since it measures the proportion of clicks that a piece receives for a specific number of views .

Typically, the higher the CTR, the better the campaign, although, like all other digital marketing pieces, a display retargeting campaign should be measured as a whole. So, if you get a high CTR but then conversions are low, you have a problem because you are attracting unsuitable traffic to your landing page.

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