Findasense presents CX Activate: A powerful customer-centric strategy
Posted: Sat Dec 28, 2024 8:22 am
Findasense -a TP Infinity Company, leader in Brand Experience- presents its innovative CX Activate methodology. This powerful strategy focuses on getting the entire organization involved in the change towards a customer-centric company. This is achieved by involving all areas, from senior management to rank-and-file employees, and taking into account organizational culture, processes and technology.
Implementing and operating Customer Experience (CX) programs can be a challenge for many brands, despite the financial investment and time spent. Reasons include ambitious large-scale implementations, superficial digital transformations, and a lack of consideration of customer voice capture and governance models. In this context, Findasense’s CX Activate methodology brings a deep organizational system that drives the creation of experiences that strongly connect brands with their consumers, adopting a completely omnichannel approach, different from traditional strategies.
Esteban Pineda, CEO of Findasense Americas, comments: “It is a method that allows the development and operation of a robust Customer Experience model, whose integrated design and implementation takes the available inputs and adapts to the current state of the CX of the operation of each business, area and phase of interaction. Our CX Activate methodology focuses on connecting the entire organization to achieve a key objective: enhancing the customer experience. In a world where competition is fierce and consumer expectations are higher than ever, it is essential that brands adopt innovative approaches such as CX Activate to stand out and stay relevant.”
New demands for implementing a successful CX operating model include integrating departments and areas, automating and systematizing customer journey monitoring, tracking opportunities to surprise customers, and connecting CX to business results. In addition, automation technology must be leveraged and a culture of innovation and continuous improvement must be promoted.
«FindaSense's CX Activate methodology seeks to positively impact the bottom line by adapting to business routines and the structure of the organization. It is a cross-cutting and in-depth approach that takes into account all key players, from senior management to employees in the back office, and does not leave out any essential aspect,» concludes Esteban Pineda.
Creating exceptional customer experiences is a key objective for the world’s leading bulgaria whatsapp lead brands, and this involves all areas of the company, including Marketing, Advertising, Sales and Business. In today’s era, information and data play a decisive role in generating personalized and effective experiences based on specific and valuable content.
About Findasense
Findasense , a Teleperformance Group company, is a 360° creative agency specializing in Brand Experience, specializing in designing, implementing and executing high-impact marketing, communication and transformation solutions for brands, based on a deep understanding of the consumer as a lever for the so-called experience economy. Findasense analyzes data and creates experiences for clients such as Grupo Bimbo, Coca-Cola, Liberty, Scotiabank, Lenovo, Tetra Pak, Schar, Zalando, among others. FINDASENSE has a presence in 9 offices and covers more than 30 markets around the world. Spain and Portugal in Europe; the United States and Mexico in North America; Colombia, Peru and Ecuador in the Andean region; Costa Rica, Guatemala, Panama, El Salvador, Honduras, the Dominican Republic, Nicaragua in Central America and the Caribbean; and Argentina, Chile, Paraguay and Bolivia in South America.
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Implementing and operating Customer Experience (CX) programs can be a challenge for many brands, despite the financial investment and time spent. Reasons include ambitious large-scale implementations, superficial digital transformations, and a lack of consideration of customer voice capture and governance models. In this context, Findasense’s CX Activate methodology brings a deep organizational system that drives the creation of experiences that strongly connect brands with their consumers, adopting a completely omnichannel approach, different from traditional strategies.
Esteban Pineda, CEO of Findasense Americas, comments: “It is a method that allows the development and operation of a robust Customer Experience model, whose integrated design and implementation takes the available inputs and adapts to the current state of the CX of the operation of each business, area and phase of interaction. Our CX Activate methodology focuses on connecting the entire organization to achieve a key objective: enhancing the customer experience. In a world where competition is fierce and consumer expectations are higher than ever, it is essential that brands adopt innovative approaches such as CX Activate to stand out and stay relevant.”
New demands for implementing a successful CX operating model include integrating departments and areas, automating and systematizing customer journey monitoring, tracking opportunities to surprise customers, and connecting CX to business results. In addition, automation technology must be leveraged and a culture of innovation and continuous improvement must be promoted.
«FindaSense's CX Activate methodology seeks to positively impact the bottom line by adapting to business routines and the structure of the organization. It is a cross-cutting and in-depth approach that takes into account all key players, from senior management to employees in the back office, and does not leave out any essential aspect,» concludes Esteban Pineda.
Creating exceptional customer experiences is a key objective for the world’s leading bulgaria whatsapp lead brands, and this involves all areas of the company, including Marketing, Advertising, Sales and Business. In today’s era, information and data play a decisive role in generating personalized and effective experiences based on specific and valuable content.
About Findasense
Findasense , a Teleperformance Group company, is a 360° creative agency specializing in Brand Experience, specializing in designing, implementing and executing high-impact marketing, communication and transformation solutions for brands, based on a deep understanding of the consumer as a lever for the so-called experience economy. Findasense analyzes data and creates experiences for clients such as Grupo Bimbo, Coca-Cola, Liberty, Scotiabank, Lenovo, Tetra Pak, Schar, Zalando, among others. FINDASENSE has a presence in 9 offices and covers more than 30 markets around the world. Spain and Portugal in Europe; the United States and Mexico in North America; Colombia, Peru and Ecuador in the Andean region; Costa Rica, Guatemala, Panama, El Salvador, Honduras, the Dominican Republic, Nicaragua in Central America and the Caribbean; and Argentina, Chile, Paraguay and Bolivia in South America.
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Follow MarketingDirecto.com on WhatsApp