What advice would you give to professionals in the sector who are starting their professional career outside of Spain?
Posted: Sat Dec 28, 2024 8:22 am
If you are just starting out, my advice would be to first assess how much you rely on cookies and talk to your technology partners. You should also find out what solutions they are trying and where they have had success. You should also look at industry bodies such as the IAB Tech Lab to find out what they advise, what best practices they outline and what solutions they advocate. Finally, taking a look at available case studies is another useful way to assess the success of different solutions . You can then begin the process in collaboration with your partners to establish what works best for you and your business.
As regards the solutions that will list of tongliao cell phone numbers prevail and become the industry standard, is there currently a consolidation taking place among industry professionals in Spain and abroad?
We have doubled the number of publishers using ID5 in 2021. The technology has been adopted by many publishers in Spain and we have a reliable reach across the country as well as a growing footprint in Latin America. In 2021 we saw the number of identity solutions in the consideration set shrink . In general, advertisers and publishers are reviewing their options based on the reach of an addressable audience through probabilistic, deterministic identifiers or a combination of both in the case of ID5. Most players are looking for a global approach, available worldwide, rather than a solution that only works in restricted geographic areas. Major publishers, technology platforms and advertisers in Spain are working in this direction.
As regards the solutions that will list of tongliao cell phone numbers prevail and become the industry standard, is there currently a consolidation taking place among industry professionals in Spain and abroad?
We have doubled the number of publishers using ID5 in 2021. The technology has been adopted by many publishers in Spain and we have a reliable reach across the country as well as a growing footprint in Latin America. In 2021 we saw the number of identity solutions in the consideration set shrink . In general, advertisers and publishers are reviewing their options based on the reach of an addressable audience through probabilistic, deterministic identifiers or a combination of both in the case of ID5. Most players are looking for a global approach, available worldwide, rather than a solution that only works in restricted geographic areas. Major publishers, technology platforms and advertisers in Spain are working in this direction.