YouTube Shorts, a format that boosts the creator economy
Posted: Sat Dec 28, 2024 8:39 am
Short videos are the real king of the social media world. Google's commitment to this format, through YouTube Shorts, is proof of this, as these videos boast an average of more than 70 billion views per day and the number of channels that upload Shorts has increased by 50% compared to last year.
These vertical videos, lasting 60 seconds or less, first arrived on YouTube in 2021, and have since exploded in popularity. This format presents new ways to explore creativity and new ways to monetize content, which has created an ecosystem of growth and development for Shorts, giving space to new voices within the platform.
In its leadership of the creator economy, YouTube has become the backbone of this business model. And as part of its commitment to the success of content creators, Google’s video platform introduced revenue sharing on Shorts last year, for members of the YouTube Partner Program (YPP) . Since the introduction of this model, more than 25% of YPP channels now earn revenue through their Shorts.
Today, YPP has grown to host over 3 million creators worldwide. In addition, over the past 3 years, YouTube has paid out $70 billion to creators, artists, and media companies.
YouTube Shorts: a format on the rise
YouTube Shorts has been the first and so far only channel to generate sustainable revenue from short-form video creation, after joining the YouTube Partner Program (YPP) , which generates revenue for more than 3 million creators.
Todd Sherman , Director of Product Management for YouTube Shorts, highlighted in a press conference attended by MarketingDirecto.com that while in recent years consumers have approached the short format as one of the most popular formats for consuming content, the platform maintains its commitment to continue empowering creators through the formats they prefer , "we want to empower creators to do what they like."
Thomas Kim notes that of the creators who joined YPP by reaching Shorts eligibilit bulgaria whatsapp list thresholds, over 80% are now also earning through other YPP monetization features on YouTube, whether that be long-form advertising, fan funding, YouTube Premium, BrandConnect, Shopping, etc.
“YouTube’s appeal lies in its ability to offer creators the opportunity to succeed, both creatively and financially. We’ve found that of all the creators who have joined the YPP by meeting the Shorts requirements, over 80% are also earning income through other monetization features of the program on YouTube. This means that Shorts is giving creators the means to make money in other ways on the platform, and they are already reaping the benefits.”
The impact of Shorts on content creators
The platform also collected the testimony of some of the content creators who focus their presence on the platform on the short format, who highlight the potential of YouTube Shorts:
Paul Ferrer Z , who has 10.7 million subscribers on his YouTube channel, highlights: “For me, YouTube Shorts have been a springboard to unify my content and reach an audience that I couldn't reach with long videos. It has helped me to exploit my content to the maximum and be able to continue making a living from what I like. Today, thanks to the earnings from YouTube Shorts, I have been able to invest in my progress and production of long videos and it has allowed me to work with brands worldwide thanks to the high numbers I manage on the platform,” he says.
For his part, Fabru Blacutt , whose channel has more than 13M subscribers, highlights that “in 2021, I started uploading Shorts and in 2 years I got a family of 10 million subscribers. The visibility and opportunity of Shorts changed my life,” he concludes.
These vertical videos, lasting 60 seconds or less, first arrived on YouTube in 2021, and have since exploded in popularity. This format presents new ways to explore creativity and new ways to monetize content, which has created an ecosystem of growth and development for Shorts, giving space to new voices within the platform.
In its leadership of the creator economy, YouTube has become the backbone of this business model. And as part of its commitment to the success of content creators, Google’s video platform introduced revenue sharing on Shorts last year, for members of the YouTube Partner Program (YPP) . Since the introduction of this model, more than 25% of YPP channels now earn revenue through their Shorts.
Today, YPP has grown to host over 3 million creators worldwide. In addition, over the past 3 years, YouTube has paid out $70 billion to creators, artists, and media companies.
YouTube Shorts: a format on the rise
YouTube Shorts has been the first and so far only channel to generate sustainable revenue from short-form video creation, after joining the YouTube Partner Program (YPP) , which generates revenue for more than 3 million creators.
Todd Sherman , Director of Product Management for YouTube Shorts, highlighted in a press conference attended by MarketingDirecto.com that while in recent years consumers have approached the short format as one of the most popular formats for consuming content, the platform maintains its commitment to continue empowering creators through the formats they prefer , "we want to empower creators to do what they like."
Thomas Kim notes that of the creators who joined YPP by reaching Shorts eligibilit bulgaria whatsapp list thresholds, over 80% are now also earning through other YPP monetization features on YouTube, whether that be long-form advertising, fan funding, YouTube Premium, BrandConnect, Shopping, etc.
“YouTube’s appeal lies in its ability to offer creators the opportunity to succeed, both creatively and financially. We’ve found that of all the creators who have joined the YPP by meeting the Shorts requirements, over 80% are also earning income through other monetization features of the program on YouTube. This means that Shorts is giving creators the means to make money in other ways on the platform, and they are already reaping the benefits.”
The impact of Shorts on content creators
The platform also collected the testimony of some of the content creators who focus their presence on the platform on the short format, who highlight the potential of YouTube Shorts:
Paul Ferrer Z , who has 10.7 million subscribers on his YouTube channel, highlights: “For me, YouTube Shorts have been a springboard to unify my content and reach an audience that I couldn't reach with long videos. It has helped me to exploit my content to the maximum and be able to continue making a living from what I like. Today, thanks to the earnings from YouTube Shorts, I have been able to invest in my progress and production of long videos and it has allowed me to work with brands worldwide thanks to the high numbers I manage on the platform,” he says.
For his part, Fabru Blacutt , whose channel has more than 13M subscribers, highlights that “in 2021, I started uploading Shorts and in 2 years I got a family of 10 million subscribers. The visibility and opportunity of Shorts changed my life,” he concludes.