How to segment users for email marketing campaigns
Posted: Sat Dec 28, 2024 9:17 am
No reviews yet
Article updated 3 years ago by NewsMDirector
segment email marketing users
Companies that segment their subscriber lists achieve 39% more openings and a 28% reduction in the abandonment rate of their email marketing campaigns.
Segmenting users appropriately is one of the keys to the success of any email marketing campaign. To begin with, your users are not all at the same point in the sales cycle, so it makes no sense to treat them all the same.
For your mass email campaigns to be effective, it is important that you have an czech republic whatsapp phone numbers updated list of records segmented according to criteria that help you communicate with certain clients based on the objectives you have set.
[bannerHero]
Segmenting users in your database appropriately is essential for:
Give your users the ability to choose which list they want to be subscribed to .
Identify the clients and sectors you want to target.
Detect which clients react most favorably to your proposals.
Knowing which segments are most profitable.
Analyze which messages work best according to the different user segments you have established .
10 ways to segment users
There is no single way to segment your registration lists. The segmentation will depend on your needs. The most common filters to segment users in an email marketing campaign are:
Based on your users' own interests , a filter that is increasingly important to tailor your messages.
By type of client : This is a basic segmentation that divides the database according to current clients, former clients or potential clients.
Based on user response . Focus on what your users do: the emails they open, the content they like most and interact with most, their purchase history, etc. Users' direct response gives you real opportunities to increase the effectiveness of your messages.
Geographic : The location of the user is essential information to be able to target specific shipments based on their location.
Demographic : Knowing and differentiating which segment of the population your users belong to gives you an advantage to focus your communications on one age group or another, for example.
According to their functions : Depending on the position or function that each person performs in their workplace, they will have some habits or others.
By quality of the information you have : Having only the name and email address is not the same as having much more complete information about your clients. Segmenting users according to the quality and quantity of information you have about them is essential.
By use of the digital environment : Are they active users who frequently browse websites and buy from digital retailers, or are they people with little experience in digital environments? Are they beginners in the digital environment? Each user segment will need certain messages or others.
Connections . It is becoming easier to know who each user is connected to. Knowing who their friends are, who they work with or who is part of their family is important for grouping messages to different users.
Which channels are we in contact with ? In an increasingly connected world, segmenting users based on the different channels through which you are in contact with your users (in person, social networks, subscriptions, etc.) will give you clues on how to approach each of them.
MDirector is the email marketing platform that allows you to store your database through a list of subscribers that you can manage, analyze and segment with a multitude of filters. With MDirector, you have no limitations regarding the number of lists you can create and manage. In addition, you have a wide range of filters to segment users according to any of your needs.
MDirector 's subscriber lists and segments are dynamic. New users in your database will automatically be added to them, so you only have to create the subscriber list or segment once. Want to try it out? Sign up now!
Article updated 3 years ago by NewsMDirector
segment email marketing users
Companies that segment their subscriber lists achieve 39% more openings and a 28% reduction in the abandonment rate of their email marketing campaigns.
Segmenting users appropriately is one of the keys to the success of any email marketing campaign. To begin with, your users are not all at the same point in the sales cycle, so it makes no sense to treat them all the same.
For your mass email campaigns to be effective, it is important that you have an czech republic whatsapp phone numbers updated list of records segmented according to criteria that help you communicate with certain clients based on the objectives you have set.
[bannerHero]
Segmenting users in your database appropriately is essential for:
Give your users the ability to choose which list they want to be subscribed to .
Identify the clients and sectors you want to target.
Detect which clients react most favorably to your proposals.
Knowing which segments are most profitable.
Analyze which messages work best according to the different user segments you have established .
10 ways to segment users
There is no single way to segment your registration lists. The segmentation will depend on your needs. The most common filters to segment users in an email marketing campaign are:
Based on your users' own interests , a filter that is increasingly important to tailor your messages.
By type of client : This is a basic segmentation that divides the database according to current clients, former clients or potential clients.
Based on user response . Focus on what your users do: the emails they open, the content they like most and interact with most, their purchase history, etc. Users' direct response gives you real opportunities to increase the effectiveness of your messages.
Geographic : The location of the user is essential information to be able to target specific shipments based on their location.
Demographic : Knowing and differentiating which segment of the population your users belong to gives you an advantage to focus your communications on one age group or another, for example.
According to their functions : Depending on the position or function that each person performs in their workplace, they will have some habits or others.
By quality of the information you have : Having only the name and email address is not the same as having much more complete information about your clients. Segmenting users according to the quality and quantity of information you have about them is essential.
By use of the digital environment : Are they active users who frequently browse websites and buy from digital retailers, or are they people with little experience in digital environments? Are they beginners in the digital environment? Each user segment will need certain messages or others.
Connections . It is becoming easier to know who each user is connected to. Knowing who their friends are, who they work with or who is part of their family is important for grouping messages to different users.
Which channels are we in contact with ? In an increasingly connected world, segmenting users based on the different channels through which you are in contact with your users (in person, social networks, subscriptions, etc.) will give you clues on how to approach each of them.
MDirector is the email marketing platform that allows you to store your database through a list of subscribers that you can manage, analyze and segment with a multitude of filters. With MDirector, you have no limitations regarding the number of lists you can create and manage. In addition, you have a wide range of filters to segment users according to any of your needs.
MDirector 's subscriber lists and segments are dynamic. New users in your database will automatically be added to them, so you only have to create the subscriber list or segment once. Want to try it out? Sign up now!