Apple wants to "vitaminize" its next generation of iPhones with Gemini, Google's AI
Posted: Sat Dec 28, 2024 9:19 am
Rumours have been circulating insistently in the technological circles for some time now about Apple developing an artificial intelligence (AI) chatbot . However, it seems that this chatbot (if it is actually in the workshops) will be launched later than expected. And until this chatbot officially sees the light of day, the Apple company is reportedly seeking agreements with Google and OpenAI to integrate the AI systems of both companies (Gemini and ChatGPT respectively) into its next generation of iPhones.
According to Bloomberg , Apple is in "active negotiations" with Google to integrate Gemini, the Mountain View company's artificial intelligence system, into its smartphones. However, the Mountain View company is also considering using ChatGPT, the OpenAI AI system.
If Apple were to sign a deal with Google, it would strengthen its alliance with the American multinational in the search field . Google has paid Apple billions of dollars each year to make the search engine of the company led by Sundar Pichai the default search engine in the Safari browser. And the Cupertino company has also pocketed 36% of the advertising revenue from searches that Google collects through Safari.
An eventual deal with Apple could boost Google 's credibility among the billions of potential iPhone users. Gemini is already built into the Pixel 8, Google's own mobile devices, and Samsung's Galaxy S24 phones.
If the partnership with Apple were to come to fruition, Google would also be able to divert attention from the controversy sparked last month by images riddled with historical inaccuracies from Gemini.
The alliance with Google: a triumph or a concession for Apple?
Neither Apple, Google nor OpenAI have wanted to comment officially on the information bolivia whatsapp lead published by Bloomberg . However, thanks to the news, the shares of Alphabet, Google's parent company, have shot up by almost 7% during the morning of Monday, while Apple shares have also jumped by almost 3%.
Even though an Apple-Google deal would bring AI to Apple's customers more quickly, the alliance could also be interpreted as a concession by the Cupertino company and would be a sign that the American multinational is not progressing as quickly as it perhaps should in developing its own technology.
Apple is reportedly experimenting with AI features in the new iOS 18 operating system and is also working on its own large language model (Ajax) and on an AI-powered chatbot internally dubbed Apple GPT. However, the technology that Apple is currently developing is a long way from being on par with its rivals, according to Bloomberg .
Apple , however, has the distinction of being the company that has acquired the most AI and machine learning companies in recent years , almost twice as many as Meta and Microsoft. Its most recent acquisition in this field of activity is the Canadian startup DarwinAI.
Apple CEO Tim Cook has pledged to break new ground in generative AI in 2024 , and all indications are that new developments in this area will be unv
According to Bloomberg , Apple is in "active negotiations" with Google to integrate Gemini, the Mountain View company's artificial intelligence system, into its smartphones. However, the Mountain View company is also considering using ChatGPT, the OpenAI AI system.
If Apple were to sign a deal with Google, it would strengthen its alliance with the American multinational in the search field . Google has paid Apple billions of dollars each year to make the search engine of the company led by Sundar Pichai the default search engine in the Safari browser. And the Cupertino company has also pocketed 36% of the advertising revenue from searches that Google collects through Safari.
An eventual deal with Apple could boost Google 's credibility among the billions of potential iPhone users. Gemini is already built into the Pixel 8, Google's own mobile devices, and Samsung's Galaxy S24 phones.
If the partnership with Apple were to come to fruition, Google would also be able to divert attention from the controversy sparked last month by images riddled with historical inaccuracies from Gemini.
The alliance with Google: a triumph or a concession for Apple?
Neither Apple, Google nor OpenAI have wanted to comment officially on the information bolivia whatsapp lead published by Bloomberg . However, thanks to the news, the shares of Alphabet, Google's parent company, have shot up by almost 7% during the morning of Monday, while Apple shares have also jumped by almost 3%.
Even though an Apple-Google deal would bring AI to Apple's customers more quickly, the alliance could also be interpreted as a concession by the Cupertino company and would be a sign that the American multinational is not progressing as quickly as it perhaps should in developing its own technology.
Apple is reportedly experimenting with AI features in the new iOS 18 operating system and is also working on its own large language model (Ajax) and on an AI-powered chatbot internally dubbed Apple GPT. However, the technology that Apple is currently developing is a long way from being on par with its rivals, according to Bloomberg .
Apple , however, has the distinction of being the company that has acquired the most AI and machine learning companies in recent years , almost twice as many as Meta and Microsoft. Its most recent acquisition in this field of activity is the Canadian startup DarwinAI.
Apple CEO Tim Cook has pledged to break new ground in generative AI in 2024 , and all indications are that new developments in this area will be unv