FIAP and AWLATAM ratify their strategic alliance for 2024
Posted: Sat Dec 28, 2024 9:29 am
The Ibero-American Festival of Creativity (FIAP) and Advertising Week LatAm (AWLATAM) confirm that in 2024 they will continue to work together to consolidate the largest gathering of creative industries in Latin America. “We are proud to elevate the creative landscape through the Ibero-American Festival of Creativity. This collaboration is not only a showcase of the region’s exceptional talent, but also reinforces the power of the partnership to foster innovation and excellence throughout the industry,” said Douglas Rowell , President of Advertising Week LatAm.
This strategic alliance, facilitated since 2023 by PRODU – a leading media outlet in the Hispanic communications industry – is a clear example of the collaborative power of large institutions to strengthen creative industries in Latin America . In this way, FIAP will once again have a prominent, in-person space to hold its in-person gala within the framework of the 2024 edition of AWLATAM.
“The addition of FIAP to AWLATAM transforms our event into a beacon of creativity , celebrating all the innovative work that defines our industry. It is a testament to our commitment to recognising excellence and inspiring professionals to push the boundaries of what is possible in advertising and beyond,” Rowell added.
And FIAP is consolidating itself as one of the most relevant creative meetings in the sector thanks to this type of alliances, which added to its trajectory and unique elements such as webinars throughout the year, a virtual and an in-person awards gala, in addition to the attendance of iconic figures of Latin creativity such as Charly Alberti (former drummer of Soda Stereo), undoubtedly put it at the forefront of the global scene.
«We are really very happy and satisfied with the result of the alliance between FIAP and AWLATAM. The comments from industry professionals have all been very positive, so much so that for this year we are preparing new content and more awards that will be presented during the ceremony in CDMX, in addition to the tribute to a new member of the Ibero-American Hall of Fame,» commented Daniel Marcet , CEO of FIAP.
Mexico, the region's creative hub
There is no doubt that Mexico is today, par excellence, an important regional creativity center . On the one hand, its rich cultural diversity and historical heritage offer an inexhaustible source of inspiration for artists and creators. In addition, the country has a growing creative industry that ranges from graphic design and advertising to fashion and film, generating employment and contributing significantly to the local GDP.
In this regard, Mara Fernández , Chief Transformational Officer at PRODU and general manager of FIAP, stressed that the renewal for the second consecutive year of the alliance between FIAP and AWLATAM is fundamental proof of the great progress of this market that shines for its constant growth within the marketing and communications industry.
“This collaboration not only seeks to strengthen the presence in Mexico, but also to leave a lasting mark throughout the region. This is achieved thanks to the broad media reach and solid reputation of the three platforms involved. FIAP has 55 years of history , while PRODU has a 35-year track record , both covering the evolution, development and trends in the Latin American and Hispanic industry in the United States. This strategic alliance represents a continued commitment to excellence and innovation in the field of marketing and communications throughout the region,” emphasized Mara Fernández.
Douglas Rowell concluded: “The growth of the Hispanic-American and Latin American markets is crucial for our industry and, through AWLATAM’s collaboration with FIAP and PRODU, we are highlighting the importance of creativity and innovation to drive this expansion. Mexico is at the forefront of this growth, showcasing the talent and leadership needed to lead these dynamic markets.”
With the ratification of this powerful alliance, the Ibero-American industry will have an increasingly robust platform that will also serve as a driving force for the development of new professionals, facilitating the exchange of knowledge, collaboration between emerging and established talents, and providing training and growth opportunities in various creative fields.
About FIAP
The Ibero-American Festival of Creativity , FIAP, enters its 55th edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year the festival began a new era based on excellence an bolivia whatsapp data d innovation. In partnership with PRODU, the leading information provider for the Spanish-speaking entertainment, advertising and technology industry, they present a new concept: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.
About PRODU
For 35 years, PRODU has been the leading content provider for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU produces regular trade publications, now all digital in line with caring for the planet, and an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. Additionally, PRODU offers three free newsletters that reach more than 30,000 decision makers and executive professionals every day.
About Advertising Week LATAM
Advertising Week (AW), an Emerald X company, is the world’s premier marketing event , bringing together the most relevant conversations on creativity, technology, media, content and industry figures. Founded in 2004 in New York, AW’s award-winning global events franchise includes: AWNewYork (New York); AWEurope (London); AWAsia (Tokyo); AWLATAM (Mexico City); AWAPAC (Sydney); and AWAfrica (Johannesburg).
In addition to in-person and virtual events taking place throughout the year, AW’s global content platform also includes best-in-class e-learning from the world’s leading professionals (AWLearn); original audio, video and editorial content (AW360) and proprietary event technology (AWLabs).
This strategic alliance, facilitated since 2023 by PRODU – a leading media outlet in the Hispanic communications industry – is a clear example of the collaborative power of large institutions to strengthen creative industries in Latin America . In this way, FIAP will once again have a prominent, in-person space to hold its in-person gala within the framework of the 2024 edition of AWLATAM.
“The addition of FIAP to AWLATAM transforms our event into a beacon of creativity , celebrating all the innovative work that defines our industry. It is a testament to our commitment to recognising excellence and inspiring professionals to push the boundaries of what is possible in advertising and beyond,” Rowell added.
And FIAP is consolidating itself as one of the most relevant creative meetings in the sector thanks to this type of alliances, which added to its trajectory and unique elements such as webinars throughout the year, a virtual and an in-person awards gala, in addition to the attendance of iconic figures of Latin creativity such as Charly Alberti (former drummer of Soda Stereo), undoubtedly put it at the forefront of the global scene.
«We are really very happy and satisfied with the result of the alliance between FIAP and AWLATAM. The comments from industry professionals have all been very positive, so much so that for this year we are preparing new content and more awards that will be presented during the ceremony in CDMX, in addition to the tribute to a new member of the Ibero-American Hall of Fame,» commented Daniel Marcet , CEO of FIAP.
Mexico, the region's creative hub
There is no doubt that Mexico is today, par excellence, an important regional creativity center . On the one hand, its rich cultural diversity and historical heritage offer an inexhaustible source of inspiration for artists and creators. In addition, the country has a growing creative industry that ranges from graphic design and advertising to fashion and film, generating employment and contributing significantly to the local GDP.
In this regard, Mara Fernández , Chief Transformational Officer at PRODU and general manager of FIAP, stressed that the renewal for the second consecutive year of the alliance between FIAP and AWLATAM is fundamental proof of the great progress of this market that shines for its constant growth within the marketing and communications industry.
“This collaboration not only seeks to strengthen the presence in Mexico, but also to leave a lasting mark throughout the region. This is achieved thanks to the broad media reach and solid reputation of the three platforms involved. FIAP has 55 years of history , while PRODU has a 35-year track record , both covering the evolution, development and trends in the Latin American and Hispanic industry in the United States. This strategic alliance represents a continued commitment to excellence and innovation in the field of marketing and communications throughout the region,” emphasized Mara Fernández.
Douglas Rowell concluded: “The growth of the Hispanic-American and Latin American markets is crucial for our industry and, through AWLATAM’s collaboration with FIAP and PRODU, we are highlighting the importance of creativity and innovation to drive this expansion. Mexico is at the forefront of this growth, showcasing the talent and leadership needed to lead these dynamic markets.”
With the ratification of this powerful alliance, the Ibero-American industry will have an increasingly robust platform that will also serve as a driving force for the development of new professionals, facilitating the exchange of knowledge, collaboration between emerging and established talents, and providing training and growth opportunities in various creative fields.
About FIAP
The Ibero-American Festival of Creativity , FIAP, enters its 55th edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year the festival began a new era based on excellence an bolivia whatsapp data d innovation. In partnership with PRODU, the leading information provider for the Spanish-speaking entertainment, advertising and technology industry, they present a new concept: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.
About PRODU
For 35 years, PRODU has been the leading content provider for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU produces regular trade publications, now all digital in line with caring for the planet, and an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. Additionally, PRODU offers three free newsletters that reach more than 30,000 decision makers and executive professionals every day.
About Advertising Week LATAM
Advertising Week (AW), an Emerald X company, is the world’s premier marketing event , bringing together the most relevant conversations on creativity, technology, media, content and industry figures. Founded in 2004 in New York, AW’s award-winning global events franchise includes: AWNewYork (New York); AWEurope (London); AWAsia (Tokyo); AWLATAM (Mexico City); AWAPAC (Sydney); and AWAfrica (Johannesburg).
In addition to in-person and virtual events taking place throughout the year, AW’s global content platform also includes best-in-class e-learning from the world’s leading professionals (AWLearn); original audio, video and editorial content (AW360) and proprietary event technology (AWLabs).