Christmas shopping shipments increased by almost 200% thanks to e-commerce

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One of the most imminent results of the acceleration of digitalization that has occurred as a result of the COVID-19 pandemic has been the increase in online shopping , which in Spain has increased by 36%, thus becoming the third country in the world with the greatest growth in e-commerce.

The 2020 Christmas campaign will go down in the history of Spanish e-commerce for two reasons: the pandemic and the record number of shipments reached, close to 200%. This is saudi arabia telephone number data demonstrated by the results of the report presented today by the Packlink shipping platform at the traditional post-Christmas meeting that the company organizes to give the keys to what the logistics sector will have in store in the new year.

To begin, Lázaro explained that the push that occurred during confinement in terms of new consumers who turned to online shopping has continued at Christmas. “ The virus has benefited e-commerce, which has become one of the strongest sales channels,” Lázaro said.

During this Christmas campaign (from Black Friday to January 6) there has been spectacular growth. Shipments have grown by 200% compared to the previous year and, in terms of total weight, it has increased by 17% , explained Lázaro, who also added that growth during the sales period has been 139% compared to the previous year. “The Christmas campaign has meant a significant increase for Packlink, and shipments produced in this period represent 17% of the total shipments for all of 2020,” the company assures.

Drop-off point contracting has increased, allowing us to embark on a new trend towards a more eco-friendly shipping model.