Spark Foundry launches its third season of La Chispa del Negocio, now in video podcast

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Spark Foundry's La chispa del Negocio podcast has just launched its third season. The Spark team started this adventure at the beginning of 2021. Now, in 2024, it has been resumed in video format and will feature the publication of one episode each month. Topics such as content marketing, artificial intelligence and its impact on marketing, the disappearance of 3rd party cookies, why to invest in Martech, trends in creativity and much more will be covered.

Coincidentally, Spark is starting 2024 in the same way it did in 2021, talking about the end of third-party cookies , which is about to become a reality. In this first episode, Ana Duque , strategy director at Spark Foundry , interviewed José Ramón Mencías, Data Solutions Lead at Publicis Groupe, about the challenges and opportunities that arise in a world without 3rd-party cookies. Together, they analyzed how Spark is working to overcome obstacles and redefine its data collection and management strategies.

In the February episode, guests are Benja Serra, content creator, and Verónica García, Client Services Director at Spark Foundry. They talked about how, thanks to content, Spark Foundry has found a unique way to approach brands' target audiences. In this episode, questions such as: Has content marketing reached its maturity? What is its possible development? Do influencers still have an influence?

Verónica García , Client Services Director at Spark Foundry, says: “Toda benin whatsapp data y, content strategies have become an important part of our advertisers’ budgets, because they allow us to humanize brands and bring them closer to their consumers in a much more personal and relevant way.”

Both episodes from previous seasons and those yet to come are posted on Spark Foundry's website and Spotify channel .

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