Mailchimp Search Results
Posted: Sat Dec 28, 2024 10:29 am
The move from desktop to mobile
With mobile phone sales soaring, it’s no surprise that mobile email browsing is following a similar trend. More than half of mobile phone users in Japan read email on their device, while in the United States the figure is around 40%, while in Italy it’s still around 20%.
There is definitely a big shift happening from accessing email on your computer to accessing email on your mobile devices.
In order to find out what people expect from an HTML newsletter on their mobile devices, tests were carried out on a sample of users. The results of the survey placed the iPhone in first place among the most used smartphones , twice as popular as Android . The Blackberry in third place was still a long way behind.
1. Email apps used
The image on the side highlights which email applications were used by the research participants.
2. Monitored newsletters
In the first phase of the research, the users involved gave some indications on the newsletters they usually follow, while in the second phase Mailchimp submitted to them some newsletters sent by Mailchimp customers. Overall, both newsletters optimized for mobile were sent, newsletters without any optimization and newsletters that were intended for viewing on desktop and mobile.
It is important to note that iPhone readers have more france telegram data versatility, as images are displayed by default when an email is opened. On Android, however, the reader often has to choose whether to display images in the email.
3. Recorded behaviors
72 % of people tested read emails in bed ! In fact, most people use their phones as alarm clocks, so a common morning action is to turn off the alarm and press the email icon. Often readers don’t even have the lights on and are reading your emails. This can give you some tips on the newsletters you send, such as avoiding bright colors.
Seventy -seven percent of participants reported checking their email "everywhere" or "obsessively ." These readers have email alerts set up. They tend to check their mobile devices immediately after the alert.
With mobile phone sales soaring, it’s no surprise that mobile email browsing is following a similar trend. More than half of mobile phone users in Japan read email on their device, while in the United States the figure is around 40%, while in Italy it’s still around 20%.
There is definitely a big shift happening from accessing email on your computer to accessing email on your mobile devices.
In order to find out what people expect from an HTML newsletter on their mobile devices, tests were carried out on a sample of users. The results of the survey placed the iPhone in first place among the most used smartphones , twice as popular as Android . The Blackberry in third place was still a long way behind.
1. Email apps used
The image on the side highlights which email applications were used by the research participants.
2. Monitored newsletters
In the first phase of the research, the users involved gave some indications on the newsletters they usually follow, while in the second phase Mailchimp submitted to them some newsletters sent by Mailchimp customers. Overall, both newsletters optimized for mobile were sent, newsletters without any optimization and newsletters that were intended for viewing on desktop and mobile.
It is important to note that iPhone readers have more france telegram data versatility, as images are displayed by default when an email is opened. On Android, however, the reader often has to choose whether to display images in the email.
3. Recorded behaviors
72 % of people tested read emails in bed ! In fact, most people use their phones as alarm clocks, so a common morning action is to turn off the alarm and press the email icon. Often readers don’t even have the lights on and are reading your emails. This can give you some tips on the newsletters you send, such as avoiding bright colors.
Seventy -seven percent of participants reported checking their email "everywhere" or "obsessively ." These readers have email alerts set up. They tend to check their mobile devices immediately after the alert.