Infographic: why create a newsletter for a retailer?

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Today's consumer is accustomed and mature in his relationship with digital. 96% of Internet users check their emails at least once a day and 65% have gotten into the habit of managing their purchases by email.

Email therefore remains the preferred marketing medium for agencies and advertisers today. The options currently available in many email sending software allow you to better target and personalize your email campaign .

It is important to note that when asked " which jack database communication channel will still exist in 10 years? ", email tops the list of responses ahead of Facebook and television. An element that cannot be taken lightly!

If the fear of being too intrusive is holding you back, know that a newsletter is a strong loyalty tool since you only send it to your existing customers. With newsletter software , you become the master of your mailings and know that a customer with whom you have maintained a good relationship in store, will be delighted to have regular news from you.

Here's an infographic that explains how a marketer can create an email campaign without being intrusive:



Email Marketing for Merchants


Why create a newsletter for a retailer?



How to become a pro in Email marketing?



Maxime James
Written by Maxime James
Addicted to social media, I have been working in this field for over 7 years. From strategy to content creation, I monitor and work on the entire profession. At Digitaleo since 2016, I work with different departments in the development of digital content and communication on social networks.