Remarketing on Black Friday
Posted: Thu Jan 02, 2025 10:00 am
Today, the tradition has spread and shoppers around the world are eagerly awaiting the arrival of Black Friday and Cyber Monday, the following Monday. It is a phenomenon that is particularly present in the digital world, but also in physical stores. For companies, this weekend is an opportunity to target all types of customers , from the most loyal to those who are not yet familiar with the brand. However, the marketing strategy must be carefully planned for each segment of the target audience.
There is a reason for the significant discounts during these holidays: they represent a great opportunity to maximize sales . Many consumers wait and plan their largest purchases during the weeks leading up to them, taking advantage of the special offers they know they will find. In e-commerce, this has a direct impact on the conversion rate .
For example, among the e-commerce sites analysed by Doofinder , the conversion rate has gone from 6.3% on a normal day to 9.1% on Black Friday. On Cyber Monday, an average of 8.4% of visitors to the analysed e-commerce sites became customers.
Another advantage of Black Friday is that shoppers are leaving fewer abandoned carts than usual . They know that deals are for a limited time, and the fear of missing out or running out of specific products denmark telegram data makes them more determined to complete their purchases. According to Salesforce , the volume of unfinished purchases drops by 5% during Black Friday week.
Within the variety of marketing strategies that brands can carry out during Black Friday, remarketing plays a prominent role. It consists of capturing the attention of users who have previously interacted with the brand , taking advantage of the attractiveness of your Black Friday offers. They have a potential interest in your products, but they will receive stimuli from many brands, so the personalization of your messages is particularly important.
Collecting data about your potential customers is the key to an effective remarketing strategy. At times like these, managing a subscriber database through a CRM tool pays off. It’s time to leverage the information to retarget your target audience with targeted ads and email marketing campaigns, based on their previous interactions.
A time to reach new customers
Lastly, Black Friday deals aren't just aimed at contacts who are already in your database or know your company. It's also a great time to attract new customers , as shoppers are more receptive to commercial messages during this season.
There is a reason for the significant discounts during these holidays: they represent a great opportunity to maximize sales . Many consumers wait and plan their largest purchases during the weeks leading up to them, taking advantage of the special offers they know they will find. In e-commerce, this has a direct impact on the conversion rate .
For example, among the e-commerce sites analysed by Doofinder , the conversion rate has gone from 6.3% on a normal day to 9.1% on Black Friday. On Cyber Monday, an average of 8.4% of visitors to the analysed e-commerce sites became customers.
Another advantage of Black Friday is that shoppers are leaving fewer abandoned carts than usual . They know that deals are for a limited time, and the fear of missing out or running out of specific products denmark telegram data makes them more determined to complete their purchases. According to Salesforce , the volume of unfinished purchases drops by 5% during Black Friday week.
Within the variety of marketing strategies that brands can carry out during Black Friday, remarketing plays a prominent role. It consists of capturing the attention of users who have previously interacted with the brand , taking advantage of the attractiveness of your Black Friday offers. They have a potential interest in your products, but they will receive stimuli from many brands, so the personalization of your messages is particularly important.
Collecting data about your potential customers is the key to an effective remarketing strategy. At times like these, managing a subscriber database through a CRM tool pays off. It’s time to leverage the information to retarget your target audience with targeted ads and email marketing campaigns, based on their previous interactions.
A time to reach new customers
Lastly, Black Friday deals aren't just aimed at contacts who are already in your database or know your company. It's also a great time to attract new customers , as shoppers are more receptive to commercial messages during this season.