Increase customer interaction (chatbots or CRM platforms like Intercom)
Posted: Thu Jan 02, 2025 10:34 am
A recent DMI survey identified the following as the main benefits of AI integration in marketing efforts.
Automation of routine tasks ( 68% )
Improved customer experience ( 46% )
Improved targeting and segmentation ( 45% )
Improved personalization ( 44% )
Predictive analysis ( 39% )
If you take the time to learn about the latest applications and tools of AI in marketing , it will help you become a more effective marketer. For example, by using AI tools to:
You can do audience research (SparkToro, Google Trends or AnswerthePublic)
You can develop and produce content. (ChatGPT, Claude or Perplexity)
You can make data-driven decisions. (GA4 and Tableau)
You can encourage innovation.
You can increase business growth.
2. Improve your digital analytics skills
Today’s digital marketer must have strong digital analytics skills. Collecting croatia telegram data analyzing, and interpreting data from a variety of digital channels (websites, social media, email campaigns, etc.) provides valuable insights into customer behavior, campaign performance, and marketing effectiveness.
With these insights, marketers can make informed, data-driven decisions, allowing them to optimize their strategies, allocate resources more efficiently, and demonstrate return on investment (ROI).
So how can digital marketers get the data for these insights? Google Analytics 4 (GA4) is one of the most popular data analytics tools for digital marketers. GA4 uses a machine learning-based data model that provides accurate and actionable insights to understand online customer journeys more effectively.
Data and web analytics serve as the compass that guides a business in the digital landscape. In this era of vast datasets, GA4 can help you detect important user behaviors and market trends.
GA4 lets you decipher complex patterns and uncover hidden insights, turning raw numbers into actionable strategies. You can also use GA4 to optimize campaign performance and tailor the customer experience to the changing needs of your target audience.
Automation of routine tasks ( 68% )
Improved customer experience ( 46% )
Improved targeting and segmentation ( 45% )
Improved personalization ( 44% )
Predictive analysis ( 39% )
If you take the time to learn about the latest applications and tools of AI in marketing , it will help you become a more effective marketer. For example, by using AI tools to:
You can do audience research (SparkToro, Google Trends or AnswerthePublic)
You can develop and produce content. (ChatGPT, Claude or Perplexity)
You can make data-driven decisions. (GA4 and Tableau)
You can encourage innovation.
You can increase business growth.
2. Improve your digital analytics skills
Today’s digital marketer must have strong digital analytics skills. Collecting croatia telegram data analyzing, and interpreting data from a variety of digital channels (websites, social media, email campaigns, etc.) provides valuable insights into customer behavior, campaign performance, and marketing effectiveness.
With these insights, marketers can make informed, data-driven decisions, allowing them to optimize their strategies, allocate resources more efficiently, and demonstrate return on investment (ROI).
So how can digital marketers get the data for these insights? Google Analytics 4 (GA4) is one of the most popular data analytics tools for digital marketers. GA4 uses a machine learning-based data model that provides accurate and actionable insights to understand online customer journeys more effectively.
Data and web analytics serve as the compass that guides a business in the digital landscape. In this era of vast datasets, GA4 can help you detect important user behaviors and market trends.
GA4 lets you decipher complex patterns and uncover hidden insights, turning raw numbers into actionable strategies. You can also use GA4 to optimize campaign performance and tailor the customer experience to the changing needs of your target audience.