ACTIVE Campaign: All plans include automation

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This is very common, for example, in e-commerce stores. When a user spends a certain amount of time on a product category page, it is possible to automate the sending of a personalized email with offers from that category.

Most automations are transactional emails that require specific settings (for example, a customer has not confirmed their email address in the last 48 hours).

The platforms analyzed include automation in the following plans:

Brief: Automation limited to 2000 contacts in the Free and Starter plans . For higher volumes, use the Essentials plan.
Mailchimp : In the free version , only the preview of automations is available. With the Essentials plan, you can set up customer journeys, while with the Standard plan, you can set up all automations.
Mailjet – Marketing automation is available with the Premium plan .
Sendgrid – The free version, limited to 6,000 emails india telegram data per month and 2,000 contacts , includes automation. However, if you need to use automation beyond these limits, the basic paid plan won’t work for you. You’ll have to upgrade directly to the advanced plan.
Conclusion: Calculating your email marketing budget is influenced by your planning
It would be nice if calculating how much email marketing costs was limited to comparing prices in a single table, but the reality is more complex. The email marketing budget depends on the sending strategy you have, and multiple variables are always involved.

In this article, we have carried out a simulation for five common situations, but each company is different and will have its own scenarios. What is clear is that the ability to contact potential customers directly and personally makes this channel a choice used by small, medium and large companies alike.

If you are just starting your campaigns, the main criteria are the two email marketing pricing models. There will always be a factor that can increase the budget: new subscribers to your mailing list, new events that force you to send more emails, etc. Good planning will be your best ally and, over time, you will be able to take advantage of the good returns on investment that investing in email marketing offers.